Agencies
Manager, Performance & Insights
Mid Level
Brooklyn, United States
in office
Full time
Job description
About the Role
Serves as a key contributor on a global brand account team, supporting the development of strategic plans, marketing measurement and fan insights for a brand client. It requires an analytically minded and structured thinker who can creatively solve client challenges across varied sports and entertainment partnership needs. The position supports measurement, insights and strategy across a range of client needs.
Key Responsibilities
- Assist in the day-to-day measurement of performance, insights and strategy for a brand client.
- Support project management efforts by determining critical milestones and reporting progress in a timely manner.
- Monitor media, trends and the changing sports and entertainment landscape to keep the internal team and clients abreast of key industry developments.
- Research and synthesise significant amounts of information, conduct analyses and build design-forward presentations such as strategic plans, market landscapes and partnership point-of-view reports.
- Learn and utilise proprietary sponsorship measurement models with assistance from team members to inform ROI for clients, including consumer and fan intelligence, partnership impact and brand exposure tracking.
- Draft and program custom surveys and analyse data for brand health and impact studies to determine the effectiveness of sponsorships.
- Leverage social listening and other research to understand consumer attitudes and behaviours in order to shape brand and partnership strategy.
- Utilise multiple content sources to identify relevant exposures of branding, such as signage, for value analysis, and work with external vendors to manage analysis of branded exposures to understand exposure frequency, quality and other key factors that determine value.
- Develop influential storylines, points of view and reporting tools, blending various capabilities to deliver actionable insights.
- Guide interns on assignments.
Required Experience & Qualifications
- Minimum of a Bachelor's degree.
- Minimum of 2-4 years of work experience.
- Experience translating quantitative and qualitative data into actionable insights and recommendations to tell a compelling story.
- Proficiency in Microsoft Suite, with advanced skills particularly required for PowerPoint and Excel.
- Innate curiosity, creativity and a big-picture mindset.
- Well-developed analytical and problem-solving skills.
- Ability to multi-task and self-manage to meet deadlines and handle competing priorities.
Preferred Skills
- Experience in the sport, entertainment or sponsorship sector, considered an asset.
Salary
- Base salary range: $70k - $75k, plus bonus potential if applicable for role.
- The salary range listed is one component of the total compensation package
- Compensation decisions depend on the circumstances of each role.
Benefits & Perks
- Paid parental leave to support families during important life events.
- Retirement plan: 401k plan including contribution matching.
- Healthcare: medical, dental, vision, FSA/HSA, life and disability coverage options.
- Professional development: learning and development programmes, mentorship opportunities and career advancement support.
- Generous time off: generous paid time off and holiday allowances.
- Ancillary: critical illness, identity protection, pet insurance, 529 plans and more.
- Commuter benefits: support for travel and commuting needs, where available.
About the Company
THE·TEAM provides representation and marketing services to talent, brands and properties across 28 countries and more than 70 cities worldwide. Shaped by a belief in the unifying power of sports, music and entertainment, THE·TEAM leads with intelligence, ideas and influence.
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