Account Manager - Sports - Brand Consulting

The Account Manager sits within CAA Brand Consulting and is responsible for supporting the strategic management and day-to-day execution of a premier collegiate sports and soccer sponsorship portfolio on behalf of the agency and its clients. The role supports partnership strategies, commercial agreements, integrated sponsorship activations, and measurable business results across a broad range of collegiate and soccer properties and sports verticals. The postholder interfaces with the client while working cross-functionally with internal and external partners, vendors, clients, and agencies.

• Provide leadership in the day-to-day management of collegiate and soccer partnerships, with a focus on NCAA, conferences, universities, athletic departments, NIL initiatives, and campus engagement platforms.
• Develop and lead comprehensive partnership strategies, identifying, communicating, and maximising sponsorship assets to deliver measurable value for clients and secure stakeholder buy-in.
• Leverage established relationships across the collegiate athletics ecosystem, including universities, conferences, multimedia rights holders, agencies, and governing bodies.
• Support negotiations for sponsorship agreements, marketing rights, naming rights, and partnership renewals.
• Serve as the primary point of contact for university partners, conferences, rights holders, clients, and agency partners in the day-to-day management of collegiate sponsorship portfolios.
• Support direct client relationships, acting as a trusted strategic advisor throughout the partnership lifecycle.
• Participate in cross-functional planning and execution of integrated sponsorship campaigns, campus activations, hospitality programmes, student engagement initiatives, and experiential marketing efforts.
• Partner with Data & Analytics teams to establish partnership KPIs, measurement frameworks, ROI reporting, and optimisation strategies, and collaborate with Creative, Experiential, Social, PR, Digital, and Insights teams to achieve partnership objectives.
• Identify new collegiate and soccer sponsorship opportunities across athletics, campus life, NIL, women's sports, esports, and emerging properties that align with client objectives.
• Mentor, develop, and manage junior team members while fostering a collaborative, high-performing culture.
• Attend collegiate and soccer sporting events, championship tournaments, conference meetings, sponsorship summits, and client activations throughout the year.
• Support the execution of bowl game entitlement programmes and sponsorship activation planning from concept through execution, ensuring contractual rights and assets are fulfilled across branding, hospitality, media, digital, on-site activations, and executive stakeholder engagement.
• Support hospitality programming, VIP experiences, on-site events, and student engagement initiatives tied to partnership objectives.

• Bachelor's degree, preferably in marketing, communications, or a similar discipline.
• At least 4-6+ years of relevant experience.
• Management experience in mentoring and training team members.
• Ability to travel and be on-site at events monthly.
• Ability to quickly learn the client industry, CAA responsibilities, and CAA operational processes such as finance, legal, and ops procedures.
• Strong grammar, proofreading, and editing skills, with a keen eye for detail and consistency across all written materials.
• Strong financial acumen with the ability to accurately manage and reconcile large and multiple budgets.
• Strong understanding and pulse on current events, pop-culture trends, and happenings, especially in the sports and entertainment fields.
• Proficiency in MS Office.
• Extremely detail-oriented and organised.
• Curious and creative.
• Ability to balance and progress multiple projects and project components at one time, on tight timelines.

• Prior experience managing or supporting team and/or league sponsorships.
• Agency experience is highly preferred.
• College and/or soccer sponsorship industry experience is a plus.

• Based in the New York office.
• The Brand Consulting department offers a flexible work schedule and requires a minimum of three days per week on-site.

• Competitive compensation and benefits package for all regular full-time employees.
• Eligibility for a discretionary bonus.
• Benefits where the company pays 80%-100% of the cost include medical insurance, basic life and AD&D insurance, telemedicine, employee assistance and mental health counselling in person, virtually or through text, paid vacation/holidays, paid sick time, paid parental leave and other paid leaves of absence, NICU leave, bereavement resources, adoption benefits, educational assistance
• Mental health resources, and an employee assistance plan.
• Voluntary benefits employees may elect to participate in include dental and vision insurance, a 401K plan, flexible spending accounts (health care and dependent care), a health savings account, and voluntary life and AD&D insurance.
• Employee perks include commuter benefits.
• Other statutory mandated benefits are also offered.

Creative Artists Agency (CAA) is the leading entertainment and sports agency, with global expertise in filmed and live entertainment, digital media, publishing, sponsorship sales and endorsements, licensing, media finance, consumer investing, fashion, trademark licensing, and philanthropy.