Brand Manager

The Brand Manager, Party Brands supports the development and delivery of brand strategy across all consumer touchpoints for Entain's gaming portfolio, helping to drive sustainable commercial growth, customer relevance and market differentiation. The role manages the day-to-day development and execution of integrated brand campaigns, ensuring activity is insight-led, creatively distinctive, commercially effective and consistent with the brand's positioning, personality and values. The postholder works closely with Customer Insight, Commercial, Product and Propositions, Performance Marketing, CRM, PR, Social, Sponsorship, Creative and Media Agencies, Finance and Compliance, bringing multiple teams together to deliver joined-up customer communications across key channels and touchpoints.

• Champion the brand across the business, ensuring teams fully understand and consistently apply brand guidelines
• Manage the day-to-day development and execution of integrated brand campaigns that are insight-led, creatively distinctive and commercially effective
• Partner with creative teams to deliver high-quality, on-brand assets across imagery, typography and tone of voice
• Collaborate with internal marketing teams and external agencies to plan and deliver campaigns across Digital AV, social and CRM, aligned to the poker calendar
• Oversee the execution of promotional activity, ensuring all outputs meet brand standards
• Work closely with Social Media, PR and Live Events teams to create engaging, consistent content across all customer touchpoints
• Lead the activation of all poker tours and events across the UK
• Bring together multiple teams to deliver joined-up customer communications across key channels and touchpoints
• Support the Head of Brand in monitoring brand and campaign performance, identifying emerging customer and market opportunities and embedding clear learnings into future plans
• Ensure all activity operates within applicable UK gambling regulations and advertising standards

• Experience in brand management and campaign planning
• Highly organised, with experience of managing multiple projects simultaneously
• Strong stakeholder management skills, with the ability to build relationships across teams including Compliance and Legal
• Robust internal stakeholder management capabilities
• Articulate with strong communication skills

• An interest in poker and an understanding of betting and gaming

• A regular bonus
• Healthcare support
• A stake in the company's success through the ShareSave scheme
• Great development opportunities
• Wellbeing support
• The chance to turn recognition from leaders and colleagues into prizes
• Membership of an inclusive and supportive community where everyone is celebrated for being themselves