Lead Integrated Media, India

Leads integrated media marketing in India, reporting to the Marketing Director, India and partnering with Nike's SEA&I Integrated Media team in Singapore, media agencies and media partners in India, and Partner Digital Marketplaces. It works across Paid Media and adjacent teams to connect strategies and tactics across Brand x Sport x Product with the Owned (Nike Direct x Retail) and Partner ecosystem, maximising the use of technology and data to steer and optimise media programmes. The position partners heavily with APLA and SEA&I Integrated Media, Digital Marketing and Retail Marketing teams, as well as India Business teams, to drive connection and seamless consumer journeys.

• Work across Paid Media and adjacent teams to connect strategies and tactics across Brand x Sport x Product with the Owned (Nike Direct x Retail) and Partner ecosystem, maximising technology and data to steer and optimise media programmes.
• Partner with APLA & SEA&I Integrated Media, Digital Marketing, Retail Marketing and India Business teams to drive connection and seamless journeys.
• Partner deeply with media agencies to develop and execute integrated media strategies and frameworks in India aligned with Brand x Business priorities.
• Lead the Always On/365 and Consumer moments offense in partnership with Business teams.
• Lead media buying and planning across partner e-commerce platforms.
• Collaborate with SEA&I Media, Digital Marketing, Owned and Retail teams to connect seasonal journeys across Product Impact x Marketplace and drive integration opportunities.
• Manage test and learn and experimentation roadmaps for India execution.
• Lead Martech/Adtech capabilities in partnership with India and SEA&I Media partners.
• Partner with Territories on tech roadmap and implementation (Data Foundation, automation, CAPI, Clean Rooms, Taxonomy, Ad serving, Web/App Parity, etc).
• Stay current with and share industry trends and best practices, continuously refining strategies, tools, methods and privacy evolutions.

• Seasoned media strategist and planner with considerable experience working across digital and retail teams, technical teams, media experts, e-commerce marketplaces and ad partners to improve consumer journeys and activate a connected plan.
• Passion for advertising technology.
• Ability to thrive in a matrixed organisation, prioritise multiple projects simultaneously and bring key stakeholders along.
• Curious self-starter and willing teammate who takes pride in ownership and continuously drives for better.
• Team-sports mentality, maximising whole-team output rather than individual output.
• Bachelor's degree in marketing or a related field; a suitable combination of education, experience and training will be accepted.
• 8+ years' experience in media advertising (traditional and digital planning and buying) with a focus on strategic campaign planning, optimisation, testing and innovation, and omni-channel tactics.
• Knowledgeable in ad technology, including data backbones, clean rooms, measurement, CDP and digital product.
• Strong data and analytical skills, with experience in dashboard creation and working across platform-native dashboards.
• Comfort with getting hands dirty and diving deep into projects alongside Digital Marketing, Retail Marketing and Ad Tech professionals.
• Detail-oriented with strong project management skills and the ability to prioritise and manage multiple tasks simultaneously.
• Excellent written and verbal communication skills, including building persuasive presentations to advocate for advancement in the media space.
• Ability to navigate matrix organisations, influence teams and collaborate cross-functionally with Brand Marketing, Retail, Business and technical teams.
• Great teammate with a positive mentality and the ability to rapidly learn new things.