Senior Copywriter, Marketing

This senior creative role is responsible for setting the standard of written work across the agency's owned channels and marketing communications. It turns strategy, insight and complex ideas into clear, compelling narratives that build reputation, support commercial growth and connect with audiences across sport and culture. The postholder leads copy development across executive thought leadership, B2B email marketing, RFPs, social media and the website, working closely with senior stakeholders, subject-matter experts, the Creative team and Corporate Communications.

• Own and evolve the agency's written voice across owned channels, ensuring every piece of communication is clear, confident, consistent and commercially purposeful.
• Lead the development of high-quality copy from brief to final delivery, challenging the brief where needed and bringing clarity to complex or technical subject matter.
• Partner with senior stakeholders and executives to create thought leadership, including opinion pieces, articles, interviews, speeches, LinkedIn content and industry commentary.
• Shape B2B marketing content that positions the agency's capabilities, demonstrates its expertise and supports lead generation, business development and client relationships.
• Lead copy for RFPs, credentials, sales decks, case studies, capability materials and other high-value commercial communications.
• Develop and oversee copy for the website, social channels and email marketing, adapting messages for different audiences, formats and stages of the customer journey.
• Work with Corporate Communications to develop messaging for press releases, announcements and public relations initiatives, and create content and narrative ideas for industry events, including panel themes, moderator notes, speaker briefs and supporting communications.
• Research sport, culture, media and marketing trends to identify relevant insights and turn them into useful, engaging stories.
• Edit, proofread and provide senior-level feedback on marketing and sales materials, maintaining a high standard of accuracy, consistency and craft, and act as a trusted editorial partner to designers, marketers, executives and subject-matter experts.
• Mentor junior writers, contribute to a culture of feedback, collaboration and continuous improvement across the Creative team, help establish efficient ways of working for copy development, and use AI tools responsibly to support research, idea generation
• Structure and workflow while applying human judgement to every output.

• Seven or more years of experience in copywriting, content, editorial or a related role.
• A strong portfolio demonstrating strategic and creative writing across multiple formats, platforms and audiences.
• Experience developing B2B, corporate and executive communications, with a clear understanding of how content supports brand and commercial objectives.
• Exceptional writing, editing and proofreading skills, with a sharp eye for detail and a strong understanding of tone of voice.
• The ability to turn complex information, data and expert input into clear, persuasive and engaging narratives.
• Experience working directly with senior stakeholders and executives, including the confidence to advise, challenge and influence.
• Experience leading or mentoring other writers, creatives or contributors.
• Strong understanding of digital content, social platforms, SEO and content optimisation.
• Excellent organisation and project management skills, with the ability to manage multiple priorities and deadlines without compromising quality.
• A natural storyteller who knows how to turn ideas, strategy and raw content into beautifully crafted narratives.
• Ability to work with speed and precision, self-direct and work with minimal supervision.
• Highly organised, able to thrive in high-pressure environments and stay focused and sharp when deadlines are tight; calm under pressure and solutions-focused.
• Detail-obsessed but never loses sight of the bigger picture.
• Curious, culturally aware and passionate about sport, culture and storytelling, with an understanding of the sports marketing landscape.
• Brings ideas, not just words, and understands how creative work can build reputation and win business.

• Experience within an agency, marketing or sports environment is preferred.
• A relevant degree in English, Journalism, Communications, Marketing or a related field is preferred.

• Permanent position.
• Based at Chiswick Park, with some flexibility on remote working as appropriate.
• Working hours are 9:00–17:00, Monday to Friday.
• May be required to attend and travel to locations, including other IMG buildings and meetings.
• Unsocial hours may be required, as dictated by the demands of the business schedule.

IMG is a leading global sports marketing agency specialising in media rights management and sales, multi-channel content production and distribution, brand partnerships, strategic consulting, digital services and event management. IMG is a subsidiary of TKO Group Holdings, Inc. (NYSE: TKO), a premium sports and entertainment company that owns UFC, WWE and PBR, reaches 1 billion households across 210 countries and territories, and organises more than 500 live events year-round, attracting more than three million fans.