Leisure & Fitness
Senior Marketing Executive
Mid Level
United Kingdom
in office
Full time
Marketing & BrandDigital Marketing & PerformanceIntegrated Campaigns
Job description
About the Role
The Senior Marketing Executive plays a vital role in delivering high-performing, multi-channel acquisition campaigns that drive enquiries, brand consideration, and commercial growth. Working closely with the Acquisitions Marketing Campaign Manager, the role takes ownership of the day-to-day delivery and optimisation of campaigns. It is a hands-on, fast-paced position for a marketer who takes ownership and gets things done.
Key Responsibilities
- Deliver high-performing, multi-channel acquisition campaigns that drive enquiries, brand consideration, and commercial growth.
- Take ownership of the day-to-day delivery and optimisation of acquisition campaigns, working closely with the Acquisitions Marketing Campaign Manager.
- Manage the end-to-end planning, delivery and optimisation of acquisition campaigns, with a strong focus on Capex, tactical and local activity.
- Build and manage prospect email campaigns via the CRM.
- Work closely with internal teams, regional and club stakeholders, and external agencies to deliver campaigns on time and within budget.
- Use performance data, market insights and testing to optimise audiences, creative and messaging.
- Support underperforming or investment clubs with targeted activity.
- Provide clear reporting and budget tracking to drive continuous improvement.
Required Experience & Qualifications
- Degree qualified or equivalent marketing qualification.
- Proven experience in acquisition marketing, lead generation, or performance marketing roles.
- Hands-on experience delivering multi-channel campaigns.
- Strong understanding of digital marketing channels and campaign optimisation.
- Experience working with media and/or creative agencies.
- Confident using analytics tools (e.g. Google Analytics) and reporting performance.
- Strong project management skills with the ability to juggle multiple campaigns.
- Highly organised, with excellent attention to detail.
Workplace
- Club Support UK
Benefits & Perks
- Free Club Membership for you and your family.
- 50% discount on food and drinks.
- Discounts on swimming, tennis lessons, and personal training.
- Opportunities for career advancement through internal training and development.
- Wagestream App: get paid on demand.
- Access to a benefits suite.
About the Company
David Lloyd Clubs is Europe's leading premium health and wellness group, and its team members are ambassadors of the business.
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