Lead Professional, Entertainment & Energy Marketing London – Converse

As Lead, Entertainment & Energy Marketing, London, the role holder is part of the Global Entertainment & Energy team and reports directly to the Director of Entertainment & Energy Marketing. The position is responsible for shaping Converse's cultural presence in London by identifying the people, communities, ideas, and moments that can move the brand forward. The role sits within the London Entertainment & Energy team and works cross-functionally with Global and City Marketing teams across key markets, as well as with Marketplace, Communications, Digital, Brand Creative, and other enterprise partners.

• Lead the development and execution of integrated marketing concepts that authentically connect Converse to culture across music, fashion, entertainment, sport, and community.
• Serve as a key connector between London and the Global Entertainment & Energy team, identifying emerging cultural opportunities, influential voices, and strategic partners through a London lens.
• Build and maintain meaningful relationships with talent, creators, cultural leaders, communities, and external partners across London's creative ecosystem.
• Identify and develop partnership, talent, event, and community opportunities that strengthen Converse's cultural relevance and consumer connection.
• Lead partnerships across internal and external teams, balancing cultural credibility, creative ambition, brand priorities, and business objectives.
• Collaborate across Brand Marketing, Communications, Brand Creative, Marketplace, Digital, Omni Channel Marketing, and City Marketing to deliver integrated campaigns, partnerships, and experiences.
• Brief, manage, and guide agency partners from concept through execution, ensuring strategic and creative excellence.
• Identify and synthesise insights around emerging consumer behaviours, cultural shifts, and community dynamics in London, translating these insights into opportunities for Converse locally and globally.
• Partner with Global and City Entertainment & Energy teams to develop and execute a strategic product seeding approach that drives authentic adoption, advocacy, and brand visibility.

• Experienced, culturally connected marketer with a deep understanding of London's creative landscape and youth culture.
• Demonstrated experience in brand marketing, cultural marketing, entertainment marketing, partnership marketing, or a related field.
• Deep knowledge of London's cultural and creative ecosystem across music and fashion, as well as entertainment, art, design, hospitality, sport, and street culture, with an established network or the ability to build one quickly.
• Proven ability to build and maintain meaningful relationships with creators, talent, partners, agencies, and communities.
• Strong strategic and project management skills, with the ability to build marketing plans and lead complex initiatives from strategy through execution.
• Strong understanding of talent, creator, partnership, and cultural marketing ecosystems and how brands can participate in them authentically.
• Excellent communication and presentation skills, with the ability to influence internal and external stakeholders and manage challenging conversations.
• Strong knowledge of competitive brands, cultural trends, and consumer behaviour, with the ability to translate emerging cultural signals into actionable brand opportunities.
• Highly collaborative and adaptable, with the ability to work autonomously as part of a global team.
• A strong track record of building cultural relevance, developing meaningful partnerships, and delivering integrated marketing programmes that resonate with youth and creative communities.

identifies and unlocks opportunities at the intersection of music, fashion, sport, art, design, and culture to build authentic brand relevance and impact.