Growth Marketing Specialist

The Growth Marketing Specialist develops and executes high-impact marketing campaigns that drive customer engagement and business growth across DraftKings Sportsbook and Predictions. The role brings key sporting moments to life through integrated, full-funnel campaigns that connect customers with offerings across the DraftKings platform. Working closely with cross-functional teams, the specialist turns business objectives and customer insights into coordinated marketing initiatives that deliver measurable results.

• Develop and execute integrated, full-funnel growth marketing campaigns for DraftKings Sportsbook and Predictions, collaborating with Growth, Product, Content, Media, Brand, Partnerships, and Creative Teams.
• Partner with cross-functional teams to align marketing initiatives with business objectives, ensuring consistent messaging and a cohesive customer experience across channels.
• Analyse customer insights, campaign performance, and internal metrics to inform marketing strategies, identify growth opportunities, and improve campaign effectiveness.
• Develop marketing and creative briefs that guide campaign messaging, creative direction, and execution across internal teams and external agencies.
• Support the development of campaign objectives, key performance indicators, and measurement frameworks to track results and recommend optimisations.
• Coordinate cross-functional campaign kickoffs and ongoing communications to align stakeholders on objectives, timelines, milestones, and activation plans.
• Identify opportunities to improve marketing workflows, increase campaign efficiency, and support the continued evolution of the Sports Marketing Team.

• A Bachelor's Degree in Marketing, Communications, Business, or a related field.
• At least 4 years of experience in growth, brand, or integrated marketing.
• A strong understanding of full-funnel marketing, with experience developing, executing, and optimising campaigns across multiple channels.
• Experience analysing marketing performance and customer data to identify trends, uncover opportunities, and inform campaign decisions.
• Strong communication and presentation skills, with the ability to collaborate effectively and build relationships across cross-functional teams.
• Excellent organisational and project management skills, with the ability to balance multiple priorities and meet deadlines in a fast-paced environment.
• A proactive, solutions-oriented mindset with a passion for sports, marketing innovation, and continuous improvement.
• A strong curiosity about consumer behaviour and a customer-focused approach to developing relevant, engaging marketing experiences.
• May be required to obtain a gaming licence issued by the appropriate state agency as a condition of employment; the company will guide candidates through the process if relevant.

• Experience within a consumer-facing technology or entertainment company.

• US base salary range: 89,600.00 USD - 112,000.00 USD, plus bonus, equity, and benefits as applicable.
• Pay ranges are determined by role, level, and location; the posted range reflects new hire pay rates across all US locations.
• Individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training.

• Bonus, equity, and benefits as applicable.
• Guidance through the gaming licence application process if relevant to the role.

DraftKings is a publicly traded (NASDAQ: DKNG) technology company headquartered in Boston. As a regulated gaming company, it may require employees to obtain a gaming licence issued by the appropriate state agency as a condition of employment, and it will guide candidates through the process if relevant. AI is becoming an integral part of DraftKings' present and future, powering how work gets done, guiding smarter decisions, and sparking bold ideas.