Event Marketing Manager

Is a key member of the FIFA27 Marketing, Brand and Promotion team, reporting organisationally to the Head of Marketing, Brand and Promotion in Rio de Janeiro and the Team Lead, Event Marketing in Zurich. It works in close collaboration with Event Marketing in Zurich and other key individuals responsible for all marketing campaigns for the FIFA Women's World Cup 2027. The purpose is to support strategic, high-impact, end-to-end marketing campaigns and multi-channel go-to-market plans that drive awareness, attendance, engagement and retention for the tournament.

• Support the creation and implementation of strategic, high-impact, end-to-end marketing campaigns to meet and exceed the objectives of the tournament.
• Define and manage comprehensive GTM multi-channel marketing plans in line with the wider FIFA27 and FIFA Zurich teams, in close liaison with the digital marketing, ticketing, comms, BI and brand teams, to support strategic goals to drive awareness, attendance, engagement and retainment.
• Liaise directly with internal and external tournament stakeholders, including Host Cities and Stadiums, Commercial Partners, and Official Media Partners and Licensees, to amplify campaigns.
• Support the development of cross-cultural and sector tactical and long-term strategic promotional partnerships with partners and third parties for mutual benefit.
• Create and circulate relevant briefing, publishing plans, planning, valuation, tracking and final reporting documents related to marketing stakeholders' needs as required.
• Implement influencer strategies in support of marketing objectives, including mapping influencers, ambassadors, legends and celebrities and identified events, and potentially providing on-site management or support.
• Provide ad-hoc support for additional workstreams related to event marketing needs, which may include contact, planning or liaison with football clubs or participating member associations (PMAs).
• Co-develop launches of major brand assets, such as tournament logos, mascots, posters and songs, and oversee multi-stage global and localised awareness and tournament-related sales campaigns.
• Become an expert in FIFA event marketing milestone planning and challenge the status quo and norm with new and creative marketing milestone concepts to ensure amplification and data capture.
• Provide stakeholders with timely and accurate information on promotional and marketing events, activations and opportunities, and ensure stakeholders drive optimisation of the opportunities.

• Related bachelor's degree or a similar level of higher education.
• Adaptable, effective and efficient under pressure, immovable deadlines and in stressful situations.
• Effective at working proactively and independently whilst providing regular updates, and able to communicate clearly and effectively via different channels with key stakeholders.
• Ability to convey ideas clearly and collaborate effectively with team members and stakeholders.
• Willingness to work non-traditional hours including evenings and weekends as needed.
• Knowledge of Brazilian and South American markets and culture and trends.
• Strong attention to detail in all tasks and deliverables.
• Experience delivering major brand and marketing plans.
• Deep familiarity with and understanding of the dynamics of football.
• Well-connected with existing connections with key stakeholders and partners (qualified clubs, leagues, associations).
• Experience in brand marketing and marketing operations, communications and events.
• A passion for football.
• Proficiency in MS Office (Excel, Word, PowerPoint), planning software and online collaboration tools (Monday.com).
• Fluency in English and Portuguese.
• Right to work in Brazil.

• Experience with sports governing bodies, LOCs and/or sports and entertainment rightsholders.

FIFA27 is the Local FIFA Subsidiary in Brazil, working together with FIFA HQ in Zurich and globally to deliver the biggest women's sporting event in the world, the FIFA Women's World Cup 2027.