Social Media Manager - APAC (6-Month Maternity Cover)

A six-month fixed-term appointment covering the Social Media Manager - APAC maternity leave within the HBO Max APAC Social Media team. The role keeps the region's publishing engine running on time, holds the platform relationships across TikTok, Meta, YouTube and X, and carries forward the in-flight creator and innovation programmes. It spans publishing operations, creator collaboration, agency and market enablement, publishing innovation and platform partnerships across APAC markets.

• Facilitate Global and Korean content drops end to end, coordinating global debuts, announcements and asset localisation, using Monday.com to support information sharing.
• Maintain the regional account estate across Facebook, Instagram, TikTok, YouTube and X, including page nesting, account consolidation and market verification.
• Keep publishing governance current, covering music usage guidance, embargo handling and escalation to Legal.
• Carry forward the APAC creator strategy and the Creator and Influencer Marketing Playbook, maintaining the established partner network and driving ongoing creator campaigns and platform partnerships.
• Identify niche creators, cultural communities and fandom ecosystems across SEA, TW/HK, ANZ and JP where new ideas can be incubated, and ensure collaborations drive learning rather than reach alone by capturing insights on what works, why and how it scales.
• Steward the newly onboarded agency roster across SG/MY, TH, ID, PH and TW/HK, completing the onboarding curriculum and the 2026-2027 plans and holding agencies to the agreed measures of success and content prioritisation.
• Act as the regional point of contact for tooling issues and onboarding requirements, and maintain tool guides for teams' reference.
• Continue the APAC publishing innovation roadmap, prioritising tests that can be launched, measured and documented within the six-month term, and take forward the team's AI and automation wish list, evolving the presence beyond standard posts through AI-assisted creation, interactive formats
• Vertical storytelling and social commerce.
• Act as the regional point of contact for TikTok, Meta, YouTube and X on innovation programmes, holding existing relationships and securing early access to beta tools, formats and data insights for the markets that can use them.
• Co-develop title-level pilot programmes with platforms, covering organic feature unlocks and audience engagement formats.
• Build out agency briefs and guidelines for upcoming key titles across Q4'26 and Q1'27.
• Support the ongoing global exercise to secure all social media accounts with password protection apps (Keeper) and two-factor authentication.

• Proven social publishing operations experience for an entertainment or streaming brand across multiple APAC markets.
• Established relationships with TikTok, Meta and YouTube partner teams in the region, and comfort with platform account and policy processes.
• Experience managing external social agencies, from onboarding through to performance conversations.
• Experience working with creators and creator agencies, from selection, screening and negotiation to campaign execution and evaluation.
• Cultural fluency across Southeast Asia and North Asia, and the judgement to handle sensitive moments such as mourning periods or embargo breaks.