Digital Marketing Performance, Junior Manager (South East Europe)

Drives digital growth across South East Europe by developing and executing performance marketing campaigns and digital activations with key wholesale partners, increasing online visibility, consumer engagement and product sell-through. It sits within the Digital team and works closely with Digital Partner Commerce, Digital Shelf Sales, Omnichannel Activation, Sales, Customer and Business Analytics teams, as well as external agencies. The position focuses on aligning digital marketing activity with commercial priorities, brand campaigns and key consumer moments across wholesale partner touchpoints.

• Develop and execute digital and performance marketing campaigns across key wholesale partners in South East Europe, driving online traffic, brand visibility and product sell-through.
• Collaborate with Digital Partner Commerce, Digital Shelf Sales and Omnichannel Activation teams to develop seasonal activation calendars aligned with commercial priorities, brand campaigns and key consumer moments.
• Partner with Sales and Customer teams to align on digital marketing plans, campaign priorities, budgets and product focus, ensuring activations support business objectives.
• Plan and coordinate digital content creation tailored to individual wholesale partners, ensuring relevant and engaging consumer experiences across digital touchpoints.
• Brief and manage external agencies on digital campaigns, creative assets and media plans, ensuring alignment with adidas brand guidelines and internal procurement procedures.
• Leverage consumer insights and data from wholesale partners, adidas.com and adiClub to develop targeted digital marketing initiatives that drive traffic, engagement and conversion.
• Monitor and analyse digital marketing performance, including campaign effectiveness, media investments, social media results and key commercial KPIs, translating insights into actionable recommendations.
• Identify market trends, consumer behaviours and competitive developments in collaboration with Business Analytics teams to uncover new digital growth opportunities.
• Work closely with Sales and cross-functional teams to identify online business challenges, including market share, product availability and sell-through, and develop targeted digital solutions.
• Support the planning, management and monitoring of digital marketing budgets, ensuring effective investment allocation, compliance with internal procedures and consistent brand execution.

• Experience in digital marketing, performance marketing, e-commerce or omnichannel activation.
• Strong understanding of digital marketing channels and tools, including Google Ads, paid search, display advertising, social media advertising, SEO and CRM.
• Proficiency in digital analytics and reporting tools, such as Google Analytics 4, Looker Studio or business intelligence platforms, with the ability to translate data into commercial insights.
• Commercial mindset with strong analytical skills and an understanding of how digital marketing activities contribute to traffic, conversion and sales performance.
• Experience in planning and executing digital campaigns, managing marketing budgets and coordinating external agencies or commercial partners.
• Strong project management and organisational skills, with the ability to manage multiple priorities and collaborate effectively across different teams and markets.
• Excellent communication, presentation and stakeholder management skills, with the ability to build productive relationships with internal teams and external partners.
• Adaptability, curiosity and a proactive approach to identifying emerging digital trends, exploring new opportunities and continuously improving performance.

• Experience in a consumer goods, retail or wholesale environment.

• Hybrid working model.

• Competitive base salary that can start from €26.900 gross annually, with the final offer to be determined based on relevant experience, skills, and internal equity.

• Annual bonus.
• Private Life & Health insurance.
• Monthly meal allowance.
• Employee discount on adidas products.
• Premium gym membership discount.
• Company laptop & mobile phone.
• Free access to learning platform.
• Private pension plan.
• Employee Assistance Program (personal counselling on a variety of topics).

At adidas, employees are invited to make a global impact and join a team that values creativity, courage and innovation.