Manager, Journey Analytics

The Manager, Journey Analytics leads the Journey Intelligence Team, which focuses on understanding how customers engage with DraftKings across all platforms, services, and experiences. The role shapes the team's analytical strategy, uncovers connections across the customer journey, and turns complex data into insights that improve the player experience. Working closely with cross-functional teams, the manager establishes measurement frameworks, identifies opportunities to strengthen engagement, and influences decisions that extend beyond individual business verticals.

• Lead the Journey Intelligence Team's analytical strategy, setting clear priorities and developing analysts to drive measurable improvements in the end-to-end customer experience.
• Develop measurement frameworks, customer segmentation strategies, and scalable data assets that create a comprehensive view of customer behaviour across DraftKings touchpoints.
• Conduct exploratory analyses and hypothesis-driven research to resolve unmet customer needs, identify opportunities for improvement, and strengthen cross-vertical engagement.
• Design and evaluate experiments to measure the impact of changes to product, promotions, and communications experiences, translating findings into actionable next steps.
• Partner with cross-functional teams, including Product and Operations, to turn analytical insights into strategic initiatives and measure their impact on customer engagement.
• Influence business decisions by acting as a key analytical partner to senior leadership and aligning teams around opportunities that improve the broader customer journey.

• At least 3 years of experience in customer, business, or product analytics, with a proven track record of translating complex data into actionable insights that drive business results.
• At least 1 year of people management experience, including coaching analysts, setting strategic priorities, and supporting professional development.
• Expert proficiency in SQL, with experience developing scalable data assets both independently and in partnership with Data Engineering teams.
• Strong knowledge of statistical analysis and experimental design, including A/B testing, causal inference, and the ability to evaluate the limitations of experimental results.
• Experience analysing customer behaviour through segmentation, cohort analysis, funnel analysis, and customer lifecycle measurement.
• Ability to navigate ambiguity, define complex business problems, and translate broad strategic objectives into clear analytical priorities and measurable outcomes.
• Strong communication and cross-functional collaboration skills, with experience presenting complex findings to senior leadership and influencing strategic decisions.
• A customer-focused, analytical mindset with the ability to connect behaviours across platforms and experiences while balancing detailed analysis with broader business objectives.

• Familiarity with Python and predictive modelling.

• US base salary range for this full-time position: 126,000.00 USD - 157,500.00 USD, plus bonus, equity, and benefits as applicable.
• Ranges are determined by role, level, and location, and the range displayed applies to new hire pay rates across all US locations; individual pay is determined by work location and additional factors including job-related skills, experience, and relevant education or training.

DraftKings is a publicly traded (NASDAQ: DKNG) technology company headquartered in Boston, where AI is becoming an integral part of both the present and the future, powering how work gets done, guiding smarter decisions, and sparking bold ideas. Its teams are energised by innovation and readily embrace emerging technology, shaping the future one bold step at a time. As a regulated gaming company, employees may be required to obtain a gaming licence issued by the appropriate state agency as a condition of employment, and the company guides candidates through that process where it is relevant to the role.