Lead Store Advisor, Amsterdam

The Lead Store Advisor is a key player in leading the retail team and ensuring a premium customer experience. The role leverages leadership skills to drive sales performance, mentor Store Advisors, and maintain operational excellence. The successful candidate will supervise customer interactions, optimise inventory management, execute visual merchandising plans, and contribute innovative ideas to enhance store processes.

• Embody and communicate brand philosophy, values, and culture to internal and external customers; lead by example in providing outstanding customer service, including welcoming customers, addressing inquiries, and creating tailored solutions.
• Supervise, mentor, and motivate Store Advisors, instilling a customer-focused approach; manage and optimise daily zoning schedules to ensure smooth customer flow, operational efficiency, and optimal coverage.
• Oversee opening and closing procedures, ensuring compliance with store protocols and maintaining a secure, organised environment.
• Maintain in-depth knowledge of product technical specifications and stay current on global company initiatives, including sustainability efforts and Athlete stories; contribute ideas for merchandising, store events, and community activities.
• Assist with inventory management, including placing new product orders, managing fill-in orders, and ensuring accurate stock levels; uphold visual merchandising standards to create a premium shopping experience through well-organised, visually appealing displays.
• Provide feedback to store leadership to refine processes and elevate customer service quality; perform duties as required to support the store's goals and overall performance.
• Serve as primary contact for store leadership, IT, and Facility Management on operational matters related to product flow and store system functionality; train the store team on BoH processes and ensure adherence to standard procedures and best practices.
• Handle minor maintenance and facility management tasks to maintain premium store standards and smooth operations; act as the store's system and IT expert, providing first-level troubleshooting (e.g. POS systems), assisting with IT system testing, and training the team on in-store technology.
• Work closely with store leadership to align on all store functions and drive overall business success; participate in regular team meetings, sharing insights and updates on FoH, BoH, and VM performance.
• Pursue personal and professional development opportunities to enhance leadership capabilities and contribute to the store's growth.

• 3+ years of experience in a retail environment, with at least 1 year in a supervisory or leadership role.
• Passion for Running, Fashion, or Sports is essential.
• Exceptional communication and interpersonal skills, with the ability to connect with customers and inspire the team.
• Proactive and quick to learn, able to thrive in both independent and collaborative settings.
• Keen eye for maintaining a visually appealing store and upholding high visual merchandising standards.
• Ability to juggle multiple tasks efficiently while staying focused on customer needs and adapting to the dynamic demands of the business.
• Proficiency in reading, writing, and speaking English.
• Commitment to company values: The Team Spirit, The Positive Spirit, The Explorer Spirit, and The Athlete Spirit, including fostering collaboration, exceptional customer service, embracing new ideas, and upholding integrity and professionalism.

• Experience in the Running, Fashion, or Sports industry.

• An environment designed to give people the tools to develop holistically – to stay active, to learn, explore and innovate.
• A supportive, team-oriented atmosphere.
• Access to personal self-care for both physical and mental well-being.