Senior Manager Digital Sales

The Senior Manager Digital Sales provides strategic leadership to the Digital Partner Commerce (DPC) team, applying a highly data-driven approach to drive the digital development and long-term growth of strategic accounts within an assigned portfolio. The role acts as the senior digital authority for assigned key accounts, defining and leading account- and category-specific digital strategies across all digital touchpoints, including webshops and apps. It sits within the Sales team and works closely with key retail partners and their e-commerce teams, Cluster Central DPC, Sales, Customer Service, Sales Operations, Omnichannel, Brand Activation and GTM structures.

• Own and drive sell-out performance of adidas products across all retailer digital touchpoints, providing strategic direction for webshops and apps to deliver sustained commercial growth.
• Lead and delegate advanced analysis of on-site e-commerce performance, such as traffic, conversion and funnel metrics, translating insights into strategic recommendations that optimise sell-out and inform digital commerce strategy across all accounts in the portfolio.
• Set the strategic vision for optimal cross-category online assortments, leading cross-functional collaboration with Sales, Marketing and Business Analytics teams to balance consumer demand, brand priorities and commercial objectives.
• Oversee and elevate adidas visibility across retailer digital shelves, social platforms and owned media initiatives, ensuring best-in-class brand execution and consistency across markets.
• Direct performance media analysis to shape assortment, channel, market and product optimisation strategies, linking media investment decisions to commercial outcomes.
• Provide portfolio-level leadership into the Cluster DPC team, sharing insights, best practices and scalable learnings to drive consistency and excellence across Europe.
• Represent senior digital expertise in key internal and external forums such as sell-ins, account reviews, Sales Director meetings and Sales and Marketing leadership meetings, influencing decision-making at a senior level.
• Communicate complex digital performance insights effectively to senior management and cluster stakeholders, demonstrating leadership across key digital KPIs and driving alignment on priorities and actions.
• Be accountable for defined account KPIs, including e-commerce trade results, brand share within accounts' offers and on-site communication, and full website compliance with adidas eComm policy.
• Ensure that data and analysis requested by Sales Managers is fully covered and support the implementation of DPC projects, processes and initiatives.

• Extensive and proven eCommerce leadership experience, with a strong track record of owning and scaling critical aspects of an eCommerce or digital commerce business across complex, multi-stakeholder environments.
• Strong strategic and data-driven mindset, leveraging advanced analytics and insights to shape decisions, define action plans and rigorously measure business impact and ROI.
• Deep understanding and experience with performance marketing and social commerce, including PPC strategies across Meta, Google Ads and emerging social commerce platforms, with the ability to translate media performance into commercial outcomes.
• Advanced proficiency in business intelligence and analytics tools such as PowerBI, Tableau and Google Analytics, using data to inform senior-level recommendations and strategic direction.
• Proven ability to lead and influence in virtual, cross-functional and cross-market teams, fostering alignment and driving results without direct authority.
• Exceptional interpersonal, communication and negotiation skills, with strong executive presence, presentation capabilities and long-term relationship management at senior stakeholder level.
• High level of commercial and business acumen, with a strong understanding of sales, retail, trade marketing, customer service and financial principles enabling holistic decision-making.
• Strategic agility, initiative and resilience, demonstrating a results-oriented mindset with the ability to navigate ambiguity and lead change.
• Ability to lead the team with clear expectations, coaching and continuous feedback.
• Ability to drive team performance through effective goal setting, prioritisation and development planning.
• Ability to foster and create an engaged, high-trust team culture that supports growth, collaboration and accountability.
• University degree.
• More than 5 years' e-commerce experience, including experience in sales, marketing and/or consulting.
• Industry experience in e-commerce, SaaS, online stores or consumer-driven environments.
• Team lead experience managing two or more people.

• Degree in Business, Marketing, Economics, Statistics or quantitative research.
• Industry background ideally in apparel/fashion/shoes or FMCG.

Adidas is an equal opportunity employer committed to fostering an inclusive workplace, welcoming applications from people of all ages, genders (including gender identity), ethnic and social backgrounds, nationalities, sexual orientations, religions and beliefs, and those with apparent or non-apparent disabilities; the company does not tolerate harassment or discrimination toward applicants or employees and actively encourages individuals with disabilities to apply, providing reasonable accommodations throughout the recruitment process.