Consumer Data Platform Analyst

This is a hands-on subject matter expert role responsible for translating marketing requirements into scalable, identity-aware audiences within the Customer Data Platform (CDP). The position bridges Marketing, Data, and Engineering to ensure consumer data is accurately ingested, unified, and activated, supporting the Global Digital Product organisation's vision of knowing every golfer completely and in real time. Working alongside the Digital Product Owner, CDP & Optimization, the postholder owns the day-to-day data quality, governance, and continuous optimisation work that turns the CDP from a data store into a reliable, measurable engine for personalisation across eCommerce, TMDirect, TM App, and MFE touchpoints.

• Translate marketing briefs and requirements into technical audience definitions and segmentation logic within the CDP.
• Design, build, and maintain reusable, identity-aware audiences that support lifecycle marketing and personalisation across digital platforms.
• Serve as the in-platform subject matter expert for the CDP, including audience creation, traits, events, and destination activation.
• Partner with Marketing, Data, and Engineering to align business needs with technical solutions, ensuring every audience use case ties back to a measurable marketing or consumer-experience outcome.
• Validate, monitor, and troubleshoot data ingestion pipelines for accuracy and completeness across all source systems feeding the CDP.
• Configure and manage identity resolution, merge policies, and profile stitching to maintain one accurate consumer profile per golfer.
• Ensure high standards of data quality, integrity, and platform governance, and develop and enforce standard operating procedures and QA processes for audience creation and data onboarding.
• Monitor audience performance, data flow, and platform health to identify optimisation opportunities and surface them to the Digital Product Owner, CDP & Optimization.
• Document audience logic, operational processes, and governance standards so the platform remains auditable and scalable as new data sources and use cases are added.
• Support the CDP roadmap's near-term priorities, including connecting AI fitting and chat data into the CDP and deepening personalisation, with clean, well-governed audience infrastructure.

• Proven, hands-on experience with Twilio Segment.
• Background managing ETLs, data jobs, and data pipelines.
• Demonstrated expertise in audience management and segmentation logic.
• Self-sufficient and comfortable working independently with minimal day-to-day direction.
• Strong data quality and governance mindset, with attention to detail in identity resolution and profile stitching.
• Effective communicator, able to translate between marketing requirements and technical implementation for Data and Engineering partners.
• Experience with Jira and Confluence for documentation and team collaboration.
• Bachelor's degree in Marketing Analytics, Computer Science, Information Systems, or a related field, or equivalent practical experience.
• 3+ years of hands-on experience with a customer data platform, ideally Salesforce CDP.
• Experience partnering directly with Marketing and Engineering teams on data-driven initiatives.

• Experience with a company implementing a new Customer Data Platform (CDP) tool from the ground up is a strong plus.
• Familiarity with personalisation or recommendation use cases in a consumer or eCommerce context.
• Exposure to golf, sporting goods, or consumer retail data environments.

• Normal office conditions with heavy computer use.
• Light physical effort with frequent use of standard office equipment.
• Ability to collaborate across multiple global time zones, with occasional extended hours to support site releases and key milestones.
• Occasional travel may be required.
• Onsite working arrangement.

• Health and wellness benefits.
• Performance bonuses.
• Product discounts.
• Holidays.
• Paid time off.