Media, Broadcast & Content
Principal Architect, Consumer Data Platform, Measurement & Attribution
Mid Level
Atlanta, United States
in office
Full time
Digital, Product & TechEngineering & DevelopmentData & CRM Systems$154k – 286k
Job description
About the Role
Warner Bros. Discovery is seeking a Principal Architect to lead the design and implementation of its next-generation Consumer Data Spine. This internal role is pivotal to the AdTech strategy, enabling high-fidelity identity resolution, clean room integrations, and privacy-compliant data activation across digital and streaming platforms.
Key Responsibilities
- Architect and lead the development of Converged AdTech's new Consumer Data Spine, enabling unified identity resolution across millions of devices.
- Design and implement clean room infrastructure to support high-fidelity audience activation, measurement, and attribution with agency partners.
- Collaborate with product, engineering, legal, and privacy teams to ensure compliance with CCPA, CPRA, GDPR, VPPA, and emerging regulations.
- Define and enforce architectural standards for data interoperability, scalability, and security across AdTech systems.
- Partner with internal stakeholders to align data infrastructure with business goals for targeted advertising and campaign performance.
- Mentor engineering teams and contribute to the strategic roadmap for data platform capabilities.
- Deliver production-ready infrastructure supporting the launch of new audience solutions and advertiser integrations.
Required Experience & Qualifications
- 15+ years of experience in data architecture, AdTech, or enterprise data platforms.
- Proven track record leading the design and implementation of large-scale identity resolution systems and data clean room infrastructure.
- Deep understanding of first- and third-party data strategies, audience targeting, campaign measurement, and attribution.
- Strong knowledge of data privacy regulations including CCPA, CPRA, GDPR, and VPPA, with experience operationalizing compliant data systems.
- Experience collaborating with cross-functional teams including Product, Engineering, Legal, and Privacy.
- Demonstrated ability to deliver complex data infrastructure projects under tight timelines (e.g., 3-month delivery cycles).
- Expertise in data interoperability, API integrations, and scalable data pipelines.
- Strong communication and leadership skills, with experience mentoring technical teams and influencing executive stakeholders.
- Experience with cloud-based data platforms (e.g., AWS, Databricks, Snowflake).
- Familiarity with clean room technologies and integrations with agency partners.
- Background in media, streaming, or digital advertising ecosystems.
- Knowledge and experience with digital ad serving technologies (Freewheel, GAM).
Salary
- Actual salaries will vary based on job-related factors including geographic location, external market data, internal equity, skill set, experience, training, education, and/or performance.
- Base pay is one component of total compensation; other rewards may include annual bonuses, short- and long-term incentives, and program-specific awards.
Benefits & Perks
- Health insurance coverage.
- Employee wellness program.
- Life and disability insurance.
- Retirement savings plan.
- Paid holidays and sick time and vacation.
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