Trade Marketing Channel Manager

Is responsible for the development and coordination of trade marketing and insights activities to maximise the potential of the Red Bull brand in the trade whilst maintaining the brand personality and values. It covers all means of communication, including internal, trade, and shopper channels, and involves internal coordination between marketing and sales. The role also encompasses POS development and implementation, Category Management projects, trial activities, and sales analysis to generate insight.

• Assist in developing trade marketing strategies, using trade and marketing experience to recommend best trade-led activities.
• Recommend and support trade activity proposals with commercial backing, pushing brand guidelines whilst protecting brand image.
• Create and develop all channels of communication that contribute to the timely execution of Red Bull initiatives at internal, trade, or shopper level.
• Educate, orientate, and utilise the brand team through personal and electronic communication to deliver through-the-line activity in store.
• Exchange ideas proactively between Marketing and Sales departments and challenge traditional approaches.
• Establish an internal network with Communications, Brand, Sales, Logistics, and Finance to support efficient working.
• Define the Perfect Store by channel for the market using the International Model marketing activity, and support alignment across customers and channels on trade marketing activities.
• Ensure the global POS toolkit is used effectively to adhere to brand guidelines, represent the brand creatively and innovatively, meet country needs and objectives in a financially viable way
• And develop national POS only when international material is not appropriate and a clear commercial benefit is recognised.
• Identify and quantify opportunities and challenges, conduct sales development analysis by customer, channel, and distribution point, evaluate customer performance in all sales fundamentals, develop channel-specific strategies and tools/tactics for Retail, Impulse, and C&C, evaluate promotions
• And support trial activities.
• Run Category Management projects with identified top customers, build relationships, attend face-to-face meetings to present and improve category performance, interpret data and shopper insight to create tailored action plans that grow category turnover
• And provide initiatives and support to Key Account Managers for non-top customers.

• 5+ years of experience in trade marketing, sales, or category management.
• FMCG background is a must.
• Strong market planning and analytical skills.
• Strong budget tracking and management skills.
• Excellent interpersonal and communication skills.
• Excellent problem-solving abilities.
• Ability to work collaboratively in a team.
• Proactive, innovative, and able to challenge traditional approaches.

• Beverage industry experience is a plus.