On Premise Marketing Manager

Develops and delivers the Egypt On Premise marketing strategy to strengthen brand image, increase share of mind and drive consumption and business growth. It translates global and national brand priorities, alongside local consumer and industry insights, into impactful consumer, industry and trade marketing initiatives. The role works closely with the On Premise field organisation, Key Account Managers and the wider marketing team, equipping them with the tools, training and direction needed for excellent execution.

• Act as an active ambassador for the brand, demonstrating a hands-on, entrepreneurial approach and ensuring all activities reflect premium values.
• Build strong relationships with internal teams, customers, consumers and relevant industry stakeholders.
• Own the annual On Premise Marketing business plan and budget, aligning local initiatives with global guidelines and Egypt market priorities.
• Develop marketing tools, POS solutions and activation toolkits that enable effective execution and consistent brand standards across the market.
• Monitor execution quality, assess initiative effectiveness and use insights to continuously improve performance.
• Build and maintain a strong network with venue owners, decision-makers, bar staff, influencers, event organisers and other industry partners, and develop performance-driving concepts that strengthen share of mind and support increased consumption and sales-out.
• Lead the development and coordination of tailored installations and industry initiatives, working closely with field teams and Key Account Managers.
• Develop impactful consumer initiatives, adapt and integrate national brand campaigns into On Premise occasions, venues and activations, and lead the planning and delivery of relevant consumer-facing events and experiences with strong execution and evaluation.
• Partner with On Premise Key Account Managers to identify priority customers and opportunities to grow the brand and business, and contribute to the development and execution of annual joint business plans integrating relevant consumer, industry and trade marketing initiatives.
• Train, coach and develop On Premise field teams on marketing concepts, tools and execution standards
• Work cross-functionally with Regional On Premise Managers, Musketeers, Key Account Managers, Brand Marketing, Sales and external partners
• And manage agencies and suppliers to ensure quality, timelines and deliverables meet agreed objectives.

• At least 5 years of relevant marketing experience.
• Proven experience managing a team, including setting priorities, coaching and developing team members, and driving accountability for performance.
• Experience managing budgets, agencies, suppliers and multiple projects from planning through execution.
• Entrepreneurial mindset with strong strategic thinking, creativity and commercial acumen.
• Strong planning, prioritisation, organisational and analytical skills, including the ability to use consumer, customer and sales data.
• Excellent communication, negotiation, stakeholder management and presentation skills.
• Self-motivated and comfortable in a high-energy, field-based environment, with flexibility to work evenings, nights and weekends when required.
• Proficiency in MS Office and relevant digital tools, with strong English communication skills.

• On Premise, FMCG, beverage or hospitality experience is an advantage.

• Field-based environment