Digital Product Manager

Is responsible for the strategic direction, delivery, ongoing development and continuous improvement of BWF digital products. Reporting to the Head of Digital Technology, it owns product roadmaps, works with stakeholders and technology partners, drives adoption across the badminton community and ensures BWF digital products deliver effective, accessible and engaging user experiences. It sits within the Digital Technology department and operates in an international sporting environment supporting more than 203 Member Associations worldwide.

• Own the product vision, roadmap and lifecycle for assigned BWF digital products.
• Prioritise product features and improvements based on user needs, evidence and BWF strategic objectives, ensuring alignment with the wider BWF digital strategy, technology architecture and user experience standards.
• Gather requirements and translate business needs into clear product specifications and development priorities.
• Coordinate developers, technology partners and vendors to deliver new products and enhancements.
• Manage delivery schedules, user testing, product releases and documentation using Jira, Confluence or equivalent tools.
• Maintain high standards of product quality, data integrity, information security and appropriate access controls.
• Coordinate integration of BWF digital products with relevant websites, apps, systems and shared data services, and monitor product performance, reliability and user feedback to support continuous improvement.
• Develop adoption and engagement plans and build relationships with Member Associations, Continental Confederations, users and partners to support product uptake.
• Coordinate training, onboarding, user support and feedback processes, and develop product guidance, promotional materials and communications to support effective use.
• Develop product delivery plans, budgets, milestones and performance indicators, and report on product delivery, adoption, performance, risks and future development opportunities, supporting other BWF digital products and initiatives as priorities evolve.

• Degree qualification in Business, Information Technology, Digital Product Management or a related field, or equivalent professional experience.
• Demonstrated experience managing and delivering digital products through their lifecycle.
• Proven understanding of digital product management and the product development lifecycle.
• Experience managing digital platforms, applications or SaaS products.
• Strong stakeholder engagement, vendor management and relationship-building skills.
• Ability to translate user and business needs into practical digital solutions.
• Knowledge of Agile delivery and product management tools such as Jira and Confluence.
• Strong analytical, communication and problem-solving skills.
• Understanding of user experience, digital analytics, data management and system integration.
• Excellent written and verbal communication and stakeholder engagement skills.
• Passion for badminton.
• Technical competencies: Microsoft 365, SharePoint Online, Microsoft Teams, Microsoft Dynamics 365; Jira and Confluence; digital product analytics and reporting tools; Microsoft Word, Excel and PowerPoint.
• Business skills: product strategy and roadmap management; requirements and backlog management; project and release management; data quality and system integration; stakeholder and vendor management; user adoption and digital collaboration.
• Behavioural competencies: strategic thinking, stakeholder focus, communication, collaboration, accountability, professionalism, integrity, continuous improvement, and passion for badminton.

• Experience in sport technology, membership organisations, international sporting organisations or international digital services is desirable.
• Malaysian citizens are preferred; the role is open to all nationalities.

• Preferred location: BWF Headquarters, Kuala Lumpur, Malaysia.
• Operates within an international sporting environment supporting more than 203 Member Associations worldwide.
• Requires collaboration across multiple time zones.
• Occasional international travel for product delivery, stakeholder engagement and major BWF activities.