Badminton World Federation (BWF)

With a staff strength of 63, BWF is able to administer the sport worldwide thanks to an efficient system perfected over the years.

Badminton is one of the fastest growing sports, and is consistently among the top sports in terms of participation, television viewership, and social media activity. BWF has been able to achieve this thanks to its focus on promoting, presenting, regulating, and developing the sport.

There are five key areas in which BWF works to achieve its goals:

• Entertainment
  Excite, engage, and enhance our global badminton fan base through inspirational performances at world class events.

• Participation
  “Giving every child a chance to play badminton for life”. Increasing participation in badminton,Para badminton and AirBadminton with a particular focus on youth and linking recreational badminton and competitive environments to facilitate participation for life.

• Athletes
  Providing athletes with the best possible environments for training and competition; showcasing their extraordinary talent; giving them opportunities to learn and develop beyond the field of play.

• Partnerships
  Develop effective international relations and foster strategic partnerships to achieve shared goals.

• Capacity Building
  Building capacity to effectively govern and manage the sport increases the impact we can have on developing badminton and improving outcomes.

• Core Activities
  The main areas of day-to-day activity are: – Regulating and Governing the sport at the international level; – Conducting Events all through the year; – Promoting Development of the sport worldwide; – Investing in the Growth and Development of Para badminton and Air Badminton; – Marketing and Promotion of the sport overall; – Focus on badminton at the Olympic and Paralympic Games; – Servicing of Member Associations.