Sr. Manager Activation

The Senior Manager Omnichannel Activation sits within Brand Management & Communications and leads the Channel Activation Team, an internal agency that powers Retail, Franchise and Wholesale points of sale with compelling, consistent and efficient activation tools and experiences. The role transforms brand and commercial strategies into impactful consumer experiences across Retail, Franchise, Wholesale and Digital channels in Chile. It leads a team of activation experts, aligns multiple stakeholders and ensures flawless execution that elevates brand perception and business performance.

• Partner with Marketplace Development, Regional Channel Activation and local Visual Merchandising to drive input and briefing of channel-relevant sell-in and in-season materials for commercial readiness.
• Drive adaptation, consistency, timely delivery and execution of campaigns, activations and commercial support materials such as playbooks, in-store guidelines, sell-in and in-season toolkits across physical and digital points of sale, ensuring brand alignment
• Quality and adherence to Brand Marketing Plan calendars.
• Lead coordination with Brand Communication, Category Managers, Membership, Digital Activation and the execution points-of-sale agency to ensure brand alignment and quality across all consumer touchpoints.
• Oversee execution of new tools, spaces and fixtures with Visual Merchandising to align consumer experience and in-store communication for store openings.
• Lead campaign execution aligned with local Channel Planning calendars, ensuring On-Time, In-Full delivery, brand standards and continuous improvement through evaluation and feedback loops.
• Support local teams in overcoming execution challenges and ensure Membership activations are executed at points of sale to enhance the membership programme for consumers.
• Enable centralisation of briefing and output processes, standardise tools such as fixture maps and campaign timelines, and provide frameworks, visibility and training to build capability and alignment.
• Leverage the Omnichannel network to create efficiencies and share workloads.
• Ensure execution-related spending aligns with the approved budget and guarantee standardisation of metrics to evaluate activation quality and country performance.
• Adapt and develop local strategies to elevate consumer experience and brand presence across Retail, Franchise and Wholesale channels.

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
• 7+ years of experience in Omnichannel Activation, Trade Marketing, Brand Activation, Retail Marketing, Consumer Experience, or related commercial functions.
• Proven ability to translate brand and business strategies into impactful activation plans and flawless marketplace execution.
• Demonstrated success leading omnichannel initiatives across Retail, Wholesale, Digital, or Franchise environments.
• Strong experience navigating complex stakeholder landscapes and influencing cross-functional teams across Commercial, Brand, Planning, Digital, and Regional functions.
• Proven track record of building collaborative relationships and driving alignment across multiple levels of the organisation.
• Experience leading, coaching, and developing high-performing teams, fostering a culture of accountability, collaboration, and execution excellence.
• Experience managing agencies and external partners to deliver large-scale activations and consumer-facing experiences.
• Strong commercial acumen with the ability to balance brand objectives, consumer experience, and business performance.
• Analytical mindset with experience defining KPIs, interpreting performance metrics, and leveraging data-driven insights to optimise activation effectiveness.
• Ability to thrive in a fast-paced, highly matrixed environment, managing multiple priorities and stakeholders simultaneously.
• Passion for retail, point-of-sale excellence, and creating outstanding consumer experiences through best-in-class execution.
• Professional proficiency in English; ability to collaborate effectively within a regional and global organisation.

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