Health & Nutrition
Regional Sales Manager - New York
Mid Level
Brooklyn, United States
remote
Full time
Job description
About the Role
This role owns the Northeast region for Huel, driving sustainable sales growth, expanding distribution and building partnerships with distributors and key accounts. It is hands-on and field-focused, with significant time spent in market strengthening relationships, spotting opportunities and ensuring Huel shows up brilliantly wherever it is sold. The manager connects distributors, customers and internal teams and acts as the go-to person for Huel across the Northeast.
Key Responsibilities
- Drive sustainable sales growth and expand Huel's distribution across the Northeast, identifying opportunities to reach more customers.
- Build relationships with distributor ownership, management and sales teams, becoming a trusted partner and keeping Huel front of mind.
- Conduct regular ride-withs in market to understand ground-level activity and drive strong execution.
- Lead sales meetings and portfolio presentations that build excitement and confidence in the Huel brand.
- Grow the distribution footprint while improving visibility, availability and execution across existing accounts.
- Identify and develop new chain and key account opportunities to unlock further regional growth.
- Manage independent and regional accounts, including promotional plans, distribution and profitability.
- Own promotional resources and sampling budgets, focusing investment where it can have the biggest impact.
- Plan and execute market activations and brand events to connect Huel with new customers.
- Provide consistent reporting, forecasting insights and market feedback to keep Huel leadership close to market activity, and connect distributors, customers and internal teams as the go-to person for Huel across the Northeast.
Required Experience & Qualifications
- 5+ years' experience in food and beverage sales, with a strong understanding of what it takes to grow brands in market.
- Proven experience driving growth through distributor management and market development.
- Strong knowledge of the Northeast market and its customers, distributors and opportunities.
- Experience managing independent and regional retail accounts.
- Willingness to travel extensively across the region, including overnight stays when required.
- A field-first mindset and willingness to spend around 25–30 hours per week out in market.
- Organised, self-motivated and results-driven, with the confidence to work independently and take ownership of a region.
- A desire to work in a fast-paced environment, think differently, push boundaries, set big goals and achieve through creativity and teamwork.
Preferred Skills
- Experience within foodservice and DSD would be a big plus.
Workplace
- Field-focused role covering the Northeast region, with extensive travel across the region and overnight stays when required.
Benefits & Perks
- Flexible working hours.
- 30 paid vacation days plus Federal Holidays.
- Free Huel.
- 2 weeks a year to work remotely from anywhere.
- 401K plan.
- Commuter benefits.
- Enhanced family leave.
- Dog friendly.
- Monthly gym membership contribution plus a personal nutrition plan.
- Free 1-on-1 therapy provided by BetterHelp.
- Private medical and health insurance, including free life insurance.
- Paid employee referral scheme.
The Application Process
Candidates are encouraged to explore Huel's seven values before applying to ensure the working environment is right for them.
- Review Huel's seven values before applying.
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