Director, Talent & Player Marketing – Europe & Middle East

Sits within the Consumer Group leadership function, reporting to the VP, Consumer Group and working alongside the Marketing, Communications and Digital Content Leads. It leads the strategy, planning and execution of the talent portfolio across Europe and the Middle East, leveraging players, legends, creators and cultural figures to support fan growth, content creation, commercial partnerships and broader consumer objectives. The Consumer Group is responsible for driving fan growth, engagement and brand affinity across Europe and the Middle East through integrated marketing, content, communications and fan engagement initiatives.

• Define and lead the talent strategy across Europe and the Middle East, establishing the long-term vision, priorities and operating approach for how players, legends, creators and cultural figures accelerate fan growth, brand relevance and commercial outcomes.
• Own the regional talent investment strategy and associated budgets, ensuring resources are prioritised against strategic market, fan and commercial objectives.
• Manage day-to-day operations of player marketing and team talent initiatives, serving as primary contact for EME, and coordinate logistics when talent travel to the region for promotional events and activations such as content.
• Lead the creator and influencer strategy across Europe and the Middle East, identifying and activating talent that drives audience growth, engagement and cultural relevance.
• Build and manage relationships with creators, influencers, celebrities, talent representatives, agencies, players, agents and key industry stakeholders across sport, entertainment and culture.
• Partner with Marketing and Content teams to deliver integrated creator and influencer programmes across priority campaigns, events and content initiatives.
• Partner closely with Global Partnerships (GP) and Global Media Partnership (GMD) teams to develop integrated player, creator and influencer strategies, and identify scalable player, creator and celebrity led opportunities that enhance partner programmes
• Unlock new commercial value and strengthen the partnership portfolio across Europe and the Middle East.
• Oversee measurement and reporting across talent initiatives, evaluating audience impact, partner value and business outcomes to optimise future investment and performance, and proactively identify new opportunities to drive direct and indirect revenue through consumer initiatives.
• Serve as the senior talent advisor to Consumer Group leadership and represent the organisation with senior stakeholders across agencies, talent representatives, media partners, brands and key industry forums, shaping integrated business, marketing
• Communications and content strategies and driving relationships that create long-term strategic value.
• Monitor trends across sport, entertainment and the creator economy, ensuring the organisation remains at the forefront of culture and fandom.

• Deep understanding of the NBA ecosystem, basketball culture, the creator economy and the evolving sports and entertainment landscape, including the broader role of sport, entertainment and creators in driving fan engagement and brand relevance, alongside a strong network across sport, entertainment
• Media and culture.
• Fluency in English.
• Ability to work independently in a complex and dynamic environment.
• Ability to develop strong relationships both internally and externally to execute successful events, based on stated objectives.
• Expertise in project management techniques and application.
• Team-player, self-motivated and goal-oriented.
• Excellent written, verbal and presentation skills.
• Broad knowledge of event marketing, experiential marketing, media, brand management and promotions, from conception through execution and event management.
• Willingness to travel significantly internationally.
• Minimum of 8-10 years of international event, celebrity and marketing experience.
• A demonstrated track record of managing European events.
• Bachelor's degree.

• Additional language skills, particularly French or Spanish.
• Prior expertise working for a sports organisation and supporting celebrity/athlete events.

• Eligible employees have the option of working remotely one day per week.
• Covers Europe and the Middle East.