FP & A Manager, HOKA DTC

Leads financial planning and analysis for HOKA's Direct-to-Consumer channels while supporting reporting across Deckers brands and channels throughout EMEA. It works closely with the HOKA e-Commerce and Retail teams and owns robust seasonal and annual planning and forecasting for a DTC business. Reporting to the Head of FP&A and managing one FP&A Analyst, the position combines commercial thinking with financial expertise and continuously improves planning, collaboration, reporting, and support for the DTC business.

• Act as a trusted finance business partner to the HOKA e-Commerce and Retail teams, providing insightful analysis, constructive challenge, and commercial support, and build collaborative relationships across Commercial, Finance, and the wider business to identify insights, risks
• And opportunities that drive performance.
• Own preparation of the full P&L across HOKA stores and HOKA.com.
• Lead the Annual Plan and quarterly reforecasts from start to finish, supported by the FP&A Analyst, ensuring plans are robust, accurate, and delivered on time.
• Challenge stakeholder plans and forecasts using commercial awareness, historical data, trends, and regional and corporate targets, and manage risks and opportunities with business leaders, reviewing seasonal sales performance and future seasonal targets.
• Own cost forecasting, including but not limited to marketing and travel.
• Deliver timely brand reporting packs and management information, and prepare inputs for management and executive-level reporting, including Annual Plan, quarterly reforecasts, MBR, and QBR materials, presenting quarterly financial results to executive stakeholders and the HOKA team.
• Produce multi-brand reporting, seasonal summaries, full-price and markdown analysis, margin reporting, and ad hoc analysis, and partner with the Trading Director to establish robust quarterly projections with clear assumptions and commentary, communicating a comprehensive view to the wider business.
• Support the Head of FP&A in executing the Brand Plan and achieving EMEA sales and margin objectives, and take ownership of routine FP&A touchpoints, including weekly trade, billings, plans, reforecasts, and reporting, becoming a trusted resource for FP&A support.
• Manage, coach, and develop one FP&A Analyst while promoting accountability, effective training, continuous learning, and knowledge sharing.
• Partner closely with the UGG FP&A team to develop consistent brand and channel reporting, strengthen alignment, and share best practices.
• Maximise EMEA and global reporting tools and support adoption of platforms such as Tableau and Power BI, including training where required, and drive continuous improvement in FP&A reporting, systems, processes
• And ways of working while encouraging greater self-sufficiency throughout the EMEA business.

• A fully qualified finance professional (ACA, CIMA, or ACCA) with planning and analysis experience at Manager level.
• A commercially minded FP&A business partner who brings drive, curiosity, adaptability, and a focus on adding value and seeing beyond the numbers.
• Experienced in business partnering with commercial leaders and comfortable constructively challenging and influencing senior stakeholders.
• Able to interpret complex financial and non-financial information and turn it into clear, relevant insights and compelling business stories.
• Experienced working across Pan-European and multi-currency environments, including USD.
• Driven and self-motivated, able to partner effectively across the business.
• Articulate and curious.
• Uses logic to solve difficult problems with effective solutions.
• A supportive people leader who builds strong relationships, encourages collaboration, develops others, and shares best practices.

• Hybrid and flexible working environment.

• 27 days holidays plus bank holidays, with the opportunity generally to take half-day Fridays if work is finished for the week.
• Extras, discounts, perks, and volunteering opportunities, including generous discounts and community-based programs.
• Growth and development opportunities, including a Global Mentorship Programme.

It believes that when different perspectives are brought to work, the team is truly Better Together.