Brand Management Lead, Sportswear LATAM

This role leads the development and execution of Nike Sportswear marketing plans in Mexico City and across Latin America. It sits within the team responsible for defining Nike's sportswear presence and vision in the region, bringing the brand to life through integrated marketing campaigns. The role partners with marketing functions such as brand creative, media, digital, retail, communications and social, as well as business functions including sales and merchandising.

• Conceive, develop, plan, manage and execute seasonal and yearlong marketing plans to bring the sportswear strategy to life.
• Partner with the Sportswear team at World Headquarters in Beaverton, Oregon, to align on strategic intentions and priorities.
• Work with marketing functions such as brand creative, media, digital, retail, communications and social, as well as business functions including sales and merchandising, to align plans in support of brand and business priorities.
• Develop local insights that inform marketing strategies across Latin America.
• Develop local briefs to align marketing teams, including retail, digital, media, communications, brand creative and social media, against a shared vision for Latin America.
• Develop local tactics to create brand demand and brand love in Mexico from concept to execution.
• Coordinate marketing, business and merchandising teams to create cohesive plans.
• Monitor, measure and report on brand and commercial impact.
• Adapt to evolving business needs by reprioritising or evolving plans as needed.
• Execute marketing plans in Mexico City and provide strategic direction, examples and feedback to Central and South America teams.

• 6+ years of experience in brand management.
• Strong understanding of culture and knowledge of the cultural trends, communities and locations driving cultural relevance in Mexico City and across Latin America, including the communities, people, places, trends and moments that energise and inspire Gen Z, with a strong emphasis on Mexico City.
• Ability to bring ideas that connect with culture, drive authentic brand presence on the ground, deliver insights on emerging trends and maintain community relationships to keep Nike at the edge of culture.
• Strong strategic thinking, with the ability to anticipate future opportunities and translate them into clear, actionable strategies.
• Ability to draft clear internal and external briefs.
• Strong organisational aptitude and ability to be organised, meet deadlines, manage budgets and anticipate risks without manager oversight.
• Capacity to cultivate efficient teamwork dynamics, demonstrating openness, ambition, partnership and high standards.
• Ability to drive clarity across teams through clear communication, clear vision setting and clear deliverables.
• English language proficiency sufficient to conceive and present ideas in English.

• Experience in brand management within the sport, fitness or fashion industries is preferred.