Manager, Sports Marketing - Singapore

This role leads and executes adidas's Sports & Culture Marketing strategy in Singapore, overseeing Global, EM and SEA sponsorships (SpoMA) and Entertainment & Influencer Marketing (EIM) portfolios. It sits within the Sports & Culture Marketing (Brand Partnerships) team and works closely with local Brand & Channels, SEA/EM SpoMA and EIM, BUs, Legal, Finance, external agencies, athletes, influencers, federations, universities and clubs. The focus is on maximising brand impact, enhancing key brand moments and increasing Share of Search through strategic partner activations.

• Develop and execute Singapore's Brand Partner strategy in alignment with Global, EM and SEA priorities, overseeing the Sports Marketing (SpoMA) and Entertainment & Influencer Marketing (EIM) portfolios, including budget allocation, contracts, partner relationships and activations
• And develop an invest and divest strategy based on ROI insights with quarterly reporting.
• Create a partner selection and evaluation framework based on aligned category pillars, brand/category relevance, audience reach and business priorities, and lead contract negotiations and renewals with athletes, KOLs and brand partners.
• Maintain close contact with key sports agencies, clubs, athletes and influencers, and ensure all partner contract negotiations and operations comply with the Global Brand Partner Marketing Policy and local budget guidelines.
• Manage key partner relationships end to end, acting as the main point of contact for day-to-day servicing, resolving operational issues and ensuring product, operational, engagement and contractual needs are met while balancing partner needs with brand requirements.
• Collaborate with cross-functional teams on product ranging, sizing, quantity planning and allocation, and oversee the full product lifecycle including ordering, budget management, delivery and replenishment.
• Identify, secure and maintain current and next-generation partners, establish partnership calendars, frameworks and tracking mechanisms, and manage entitlement utilisation against contractual entitlements to maximise benefits and ROI.
• Plan and execute partner activations and engagement initiatives, develop activation calendars with internal teams and SEA, deliver industry-leading activations that enhance brand and product awareness, and review effectiveness through partner publishing tracking, analysis and reporting.
• Manage the Singapore partner seeding programme, including product ordering, seeding lists, partner prioritisation and data tracking/reporting, and maximise brand partner amplification through campaign activities, publishing briefs and ROI tracking.
• Maintain and update partner profiles, plan, manage and monitor the partner portfolio budget in compliance with SEA hub and internal systems, submit seasonal orders, coordinate product supply, and deliver all brand partner reporting on time and in full (OTIF).
• Provide clear vision and direction to internal teams and external partners with relevant objectives and KPIs, establish a high-performance culture, act as a liaison between brand partners and internal teams including Brand Activation, PR, Omni-Channel and Sales
• Ensure alignment across consumer-facing activations with CtC, Brand Activations/Digital and Omni-Channel Consumer Experience, and support global events and partner visits when hosting the market.

• Bachelors/university degree in a related field.
• Minimum of 6 years equivalent professional experience.
• Significant knowledge of the full marketing mix (advertising, events, sponsorship, partner management) with a major brand or retailer.
• Strong interpersonal skills, including collaboration, creativity, confidence and facilitation.
• Ability to provide input to and implement strategy.
• Ability to network, influence and utilise internal and external resources.
• Strong business sense, analytical, influencing and presentation skills.
• Marketing budget management.
• Ability to motivate employees and create a high-performing environment.
• Advanced user of MS Office suite of products.
• Fluent in written and spoken English.

• Experience in the sporting goods industry.
• Experience ideally in Sports Marketing and Influencer Marketing.

The company fosters an athlete's mindset through behaviours such as courage, ownership, innovation, teamplay, integrity and respect, and it believes that embedding diversity, equity and inclusion into its culture and talent processes gives employees a sense of belonging and the brand a competitive advantage.