Specialist, DTC Marketplace

This role is pivotal in managing the digital account partner programme within the buying and trading domains, shaping the strategy, assortment and trading aspects of DTC partner programme models for digital strategic accounts. The core focus is on enhancing the consumer experience on the platform by crafting impactful and profitable assortments and trading strategy that align with the Brand Vision and the partner programme account's strategy. The position works closely with internal departments, particularly Key Account Managers and account stakeholders, as well as Product, Planning, Supply Chain and Marketing, and primarily with team members in the Wholesale sales team.

• Shape the strategy, assortment and trading aspects of the DTC partner programme models for digital strategic accounts, with a sharp focus on enhancing the consumer experience on the platform.
• Craft impactful and profitable assortments and trading strategy aligned with the Brand Vision and the partner programme account's strategy, contributing to the strategic expansion of the account.
• Expand product categories, ensure a constant stream of offerings and identify buying and trading opportunities, maintaining appropriate product variety to drive profitability for both DTC channels and the brand.
• Use analysis, assumptions, market insights and trends to identify future areas of improvement in the account's product assortment, working with product, sales and DTC channel teams to scope, plan, forecast and execute future additions and changes.
• Build the best possible product proposition using analysis, sales trends and an understanding of the available total product assortment, and present it to marketplace merchandisers and sales members.
• Ensure seasonal plans are aligned with financial and strategic plans to allow growth of market share within the account DTC dropship model, and determine and execute differentiation needs for the account and marketplace.
• Check and report on sales performance KPIs and contribute to developing a go-to-market process for the account that provides clarity for all involved across multiple seasons.
• Trade using predefined KPI measures to evaluate actions that improve performance, taking actions to maximise sales, inventory and margin KPIs.
• Create synergies across the digital marketplace by managing inventory levels and related KPIs to minimise risk and maximise seasonal opportunities.
• Act as a market expert on competitors' product offers and account trends, with a focus on the UK market, and be available and proactive for account meetings in market to build relationships that make plans and execution quick and seamless.

• Minimum 3 years of similar experience in merchandising, trading and/or merchandising support or analytics (e.g. trading, buying activities) in the digital environment.
• Knowledge of sport performance markets and consumers.
• A good level of merchandising, assortment planning and product acumen.
• Demonstrated ability to complete quantitative and qualitative analysis.
• Proven ability to conduct and/or analyse research related to product, classifications, market/competitors, consumers and channels of distribution.
• Strategic problem-solving skills.
• Excellent written and oral communication skills in English.
• Superior interpersonal skills and the ability to influence areas outside of direct control.
• Leadership experience to align strategy and to mentor, inspire and influence others within a work group.

• Expertise in apparel and footwear.

• Be part of iconic lifestyle brands.
• Join a multi-brand and multi-country organisation to drive your career forward.
• International and challenging working culture.
• On-site gym offering health and well-being initiatives.
• Discount card with 50% on all VF brands.
• Subsidised canteen as well as break out areas offering complimentary hot drinks.

The North Face is the premier exploration company in the world, sparking curiosity, daring to disrupt, creating communities and leading with integrity. It is a community of explorers constantly looking for new ideas, places and people to connect with, and is a subsidiary of VF, the world's largest apparel and footwear company.