Lead - Key City Community

Is a critical community marketing position focused on fostering deep connections with local audiences, supporting brand ambassadors, organising impactful events and enhancing the retail community experience. It sits within community marketing, which cultivates and nurtures community relationships and leads hyperlocal initiatives that drive engagement, loyalty and brand advocacy. The position supports the ambassador program, creates memorable experiences and fosters a strong retail community presence.

• Develop and implement a comprehensive community engagement strategy focused on building deep, authentic relationships and driving brand affinity in the market.
• Build and manage a robust calendar of in-store and out-of-store community events and activations that drive engagement and strong attendance.
• Actively participate in the running and training community, integrating and collaborating with community leaders to build run culture.
• Engage relevant cross-functional partners, facilitate collaboration and ensure premium events and experiences are hosted.
• Host regular meetings to build key relationships with community leaders, influencers, artists and others.
• Use tools to track and measure the success of community events, including attendance metrics, social media engagement and ROI analytics, to communicate the impact of the work.
• Own communication and correspondence with cross-functional teams to announce and amplify community events and activations.
• Contribute to the strategic vision leading into the 2028 Olympics.
• Support brand ambassadors and the ambassador program.

• 5–8+ years of experience in Community Marketing, Experiential Marketing, Brand Marketing or Partnership Marketing.
• Strong network within the Los Angeles running, wellness and fitness community.
• Experience planning and producing events of varying sizes.
• Exceptional relationship-building and communication skills.
• Highly organised with strong project management abilities.
• Comfortable managing multiple projects simultaneously.
• Experience managing budgets and external partners.
• Willingness to work evenings and weekends when events require.
• Passion for running, movement, sport and community.
• Deeply connected to Los Angeles, understanding its neighbourhoods, communities, crews, personalities and culture as an existing part of them.
• A natural relationship builder who creates trust and builds meaningful relationships that lead to long-term partnerships.
• Curious and constantly discovering emerging communities, trends and people before others.
• Organised and able to move seamlessly between strategy, relationship building and event execution while managing multiple priorities.
• Demonstrates competencies in building networks, action orientation, collaboration, driving engagement and effective communication.
• A creative thinker and student of the running and fitness community, willing to insert themselves into the day-to-day community.

• $112,000-$140,000 Inclusive of base + bonus

• Supportive, team-oriented atmosphere.
• Access to personal self-care for physical and mental well-being.
• Tools and environment designed for holistic development, staying active, learning, exploring and innovating.
• Environment centred around growth and progress.