Sporting Fashion & Goods
Assistant Manager, DTC Planning
Mid Level
Shanghai, Chinain office
Full time
Job description
About the Role
The Senior Professional, DTC Channel Planning is responsible for the planning and execution of distribution and promotional activities for Under Armour products within their channel. The role requires an understanding of market dynamics, consumer behaviour and competitive landscapes in order to allocate resources effectively and maximise ROI. The postholder works with merchandising, sales and supply chain management teams to ensure alignment and drive business growth.
Key Responsibilities
- Build bottom-up channel demand plans and bottom-up merchandising financial plans, ensuring alignment with broader country goals.
- Run what/if scenarios to support decision-making and provide insights on potential channel performance outcomes.
- Track and test contingency pricing strategies, reporting results to leadership and making recommendations for adjustments.
- Assist the development and management of weekly demand and pricing plans across categories (full price, promotions, markdowns) to ensure alignment with financial and sales targets.
- Assist in determining size eligibility, conducting floorset planning and managing replenishment to optimise channel performance.
- Collaborate with Regional Merchandise Financial Planning to reconcile top-down and bottom-up financial plans, and work closely with Channel Merchandising to align the bottom-up plan with the channel assortment strategy.
- Gather and present China hindsight data to support ongoing planning efforts.
- Work with the channel business team to ensure financial product inventory plans are in sync with business goals.
- Monitor financial performance against channel-specific targets, proposing adjustments when needed.
- Execute the weekly channel demand forecast at style-colour level for both pre-season and in-season, corresponding to the merchandising financial plan.
- Drive successful outcomes and alignment by collaborating with peers in the achievement of team goals.
Required Experience & Qualifications
- Bachelor's degree in Business, Marketing or a related field.
- 3+ years of experience in Sales or Merch Planning, Demand Planning and Allocation.
- Experience in executing successful channel strategies.
- Understanding of channel planning, with exposure to scenario planning and long-range forecasting using financial plans and historical data.
- Ability to interpret data and assist in shaping business narratives (storytelling), providing data-driven insights to support decision-making processes.
- Ability to work effectively with cross-functional teams and communicate key data findings to non-technical teams, ensuring alignment with broader business goals.
- Knowledge of financial concepts such as revenue, costs and profit margins, and how they relate to planning processes to drive decision-making.
- Ability to identify problems and work with predictive analytics tools to support the refinement of recommendations.
- Strong communication skills with the ability to work within a team and support planning initiatives.
- Solid experience with data analysis and visualisation tools for reporting and insights, including Blue Yonder's Planning module or similar planning tools.
Preferred Skills
- Experience in the apparel or footwear industry.
Benefits & Perks
- Base salary is only one component of a competitive Total Rewards package.
About the Company
Under Armour is committed to empowering those who strive for more, and its values — Act Sustainably, Celebrate the Wins, Fight on Together, Love Athletes and Stand for Equality — serve as both a roadmap for its teams and the qualities expected of every teammate. The company's pursuit of better begins with innovation and with its team's mission of being the best, giving teammates the freedom to go further no matter their role. Under Armour develops, delivers and sells state-of-the-art products and digital tools that make top performers even better.
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