Shopper Insights Industrial Placement (12-Months)

Supports the Shopper & Consumer Insights Manager in making Red Bull the definitive expert in how shoppers and consumers behave in outlet across Off Premise and On Premise. It is designed for someone at the start of their career who wants a hands-on first year in commercial insight and builds the foundations for a future career in insights. Sitting in the Strategy, Insights & Data team and reporting into the Shopper & Consumer Insights Manager, the intern works across continuous data, shopper loyalty and panel data, and custom research.

• Run regular and ad hoc analysis that supports the team's view of the shopper across Off Premise and On Premise.
• Use continuous data (NIQ, Circana) and shopper loyalty and panel data (Kantar) to pull and interpret core shopper KPIs such as penetration, frequency, repeat, switching, basket and source of volume, checking numbers carefully, flagging changes
• And building towards bringing a first point of view to the manager rather than raw outputs.
• Turn analysis into clear, well-designed outputs that people act on, following a headline-first, evidence-second, implication-third approach, and build charts, one-page summaries and presentation sections for Business Planning, customer meetings and campaign reviews
• Adapting the same insight for different audiences.
• Present findings to stakeholders during the year, starting within the team and building up to wider forums.
• Provide day-to-day coordination for the ad hoc research programme, keeping timelines, fieldwork checkpoints, stakeholder reviews and debrief logistics on track, helping draft briefs, comparing agency proposals, maintaining the research spend tracker, and closing projects with outputs stored
• Actions logged and the decision they informed recorded.
• Support the measurement framework for trade marketing assets by helping set up pre- and post-analysis, maintaining a tracker of activations tested and their results, gathering evidence on which point of sale, creative and communication drive trial and conversion
• And writing up each evaluation as a short, reusable learning.
• Spend regular time in outlet through store visits, shop-alongs and observation alongside Field Sales and agency partners to bring data to life and test assumptions, and support qualitative and quantitative fieldwork from survey and discussion guide input to in-store observation
• Feeding observations back into the team's thinking.
• Maintain regular reports and dashboards, support data deliveries and quality checks with data providers, keep the insight repository organised, produce a regular insight digest
• And before the internship ends document processes and hand over live work so the next intern or team member can pick it up without losing momentum.

• No previous insight experience required.
• Strong numerical and analytical skills, comfortable in Excel (pivot tables, lookups, charting), careful with detail and keen to learn how to work with large data sets.
• Ability to turn numbers into a clear story, with good PowerPoint skills and an eye for simple, well-designed visual outputs.
• Well organised, able to juggle several tasks and deadlines at once and keep people updated on progress.
• Clear written and verbal communication, and the confidence to ask questions, share a view and present own work.
• Genuine curiosity about shoppers, consumers and retail, and a proactive, hands-on approach to learning.

• A university project, part-time job, society role or earlier internship that shows you can work with numbers and with people is a plus.
• Exposure to NIQ, Circana or Kantar data, research methods (surveys, focus groups, shop-alongs) or tools such as Power BI, Tableau or SQL, for example through your degree, is an advantage but not required.
• Interest in using AI and self-serve data tools to work faster and smarter is an advantage.

• Structured, hands-on learning year with genuine responsibility.
• Agreed development plan with regular check-ins.
• Opportunity to own at least one project from brief to recommendation by the end of the year.
• Work with Customer Marketing, Trade Marketing and agency partners from day one.