Clubs, Teams & Franchises
Culture Marketing Intern
Pre-career
Milan, Italy
in office
Internship
Job description
About the Role
This role supports the Culture Marketing team at Red Bull in scouting emerging music and dance talent, managing relationships, and delivering music and dance projects and content. The position involves coordinating with talent, managers, record labels, crews, producers and creative partners, as well as collaborating with Communications, Brand and other internal departments. It offers the opportunity to put ideas into practice, collaborate with passionate people, and gain hands-on experience in a dynamic and fast-paced environment for someone passionate about music, dance and events.
Key Responsibilities
- Support the Culture Marketing team in scouting emerging music and dance talent, identifying relevant cultural trends, and developing relationships with talent, managers, record labels, crews and other creative-industry players.
- Support negotiations with music and dance talent, including preparing proposals, commercial agreements and collaboration frameworks, and assist in coordinating legal agreements, contracts and rights clearances with internal legal teams and external partners.
- Support the development and execution of music and dance projects from initial creative concepts to final delivery and release.
- Coordinate with music and dance talent, producers, management teams and creative partners throughout project and content production.
- Assist in planning and coordinating recording sessions, music videos, dance-related content and other talent-led productions.
- Monitor project timelines, deliverables and budgets, ensuring alignment between internal teams and external stakeholders.
- Contribute to marketing strategies and creative concepts for Red Bull music and dance projects, formats and talent collaborations.
- Support the planning and execution of music and dance talent marketing campaigns, including content distribution, music releases and promotional activities.
- Collaborate with Communications, Brand and other internal departments to maximise visibility and cultural relevance.
- Monitor trends, audience insights and campaign performance, identifying opportunities and providing recommendations.
Required Experience & Qualifications
- University student or graduate.
- Strong passion for music and contemporary culture, with a particular interest in emerging music and dance talent and new trends.
- Good understanding of the music and dance ecosystems, including artists, dancers, crews, management, record labels and digital platforms.
- Curiosity about music and dance talent management, negotiations, rights and the creative processes behind projects and content production.
- Excellent communication, organisational and interpersonal skills, with the ability to collaborate effectively with internal teams and external partners.
- Proactive, detail-oriented and able to manage multiple projects, deadlines and stakeholders.
- Creativity, critical thinking and a willingness to propose fresh ideas.
- High standard of integrity, a passion for the brand and a commitment to Red Bull values.
- Fluency in English, both written and spoken.
Preferred Skills
- Background in marketing, music business, communication, dance or related fields.
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