Senior Professional, Culture Marketing

Sits within Nike's EMEA Energy team and works closely with the Istanbul Marketing Team to build relationships with cultural talent across the city and Türkiye. It partners cross-functionally with Nike Brand and Sports Marketing teams to support athletes and collaborates with the EMEA Energy Marketing team at EHQ. The position balances relationship management with marketing execution across key cultural talent relationships, reporting to the Energy CEMEA Senior Manager and the Marketing Director, Türkiye.

• Identify and manage a network of cultural catalysts in Istanbul to advance brand priorities and help shape the future of sport in alignment with Nike's global strategy.
• Manage end-to-end product seeding and service for cultural talent.
• Deliver relationship management and brand service for cultural talent partners.
• Create bold marketing concepts at the intersection of sport and culture that resonate with emerging cultural communities.
• Lead key Energy and Sportswear campaigns across priority marketplace channels in collaboration with store partners.
• Brief and manage external agencies.
• Identify, gather and synthesise insights about forward-thinking consumers in Istanbul.
• Share actionable feedback with CEMEA teams to strengthen long-term concepts and better serve local creative communities.

• First solid experience in brand and/or brand functional management, with a strong focus on cross-functional marketing.
• Experience in cultural marketing in Istanbul and broader marketing experience, with a strong understanding of the city's forward-thinking consumers and Nike's position in the market.
• Demonstrated ability and track record of making strategic marketing decisions in Istanbul's cultural environment.
• Proven experience identifying, building and managing external relationships with cultural leaders in Istanbul, particularly across fashion, music, art, design or communities aligned with Nike's strategic priorities.
• Proficiency in English.
• Strong connections across Istanbul's emerging cultural landscape and a passion for sport.
• Original thinking, a testing-ground approach to new ideas, and the ability to create stories that inspire the next generation to move.
• Ability to shape new strategic approaches and lead projects from concept to execution.
• Ability to partner with key marketplace collaborators to bring ideas to life.
• Curious, open-minded collaborator who challenges convention, tests and learns, and identifies opportunities for Nike and sport that others may not yet see.
• Ability to translate a bold vision into distinctive, relevant work.