Student Marketeer Team Lead - Des Moines, IA

The Student Marketeer Team Lead supports the Field Marketing Specialist in driving brand image and product trial in the market, while also serving as a Student Marketeer. The role assists with student marketeer tool management, planning, and in-field and on-campus execution. It supports building brand awareness on campus, increasing sales in-market and on campus, and driving direct and indirect product trial.

• Support the Field Marketing Specialist in motivating and inspiring Student Marketeers in the field and office, demonstrating expert brand and product knowledge.
• Contribute to trial-driving focuses designed to grow the user base on and around campus, and assist in building activities aligned with regional and national priorities and strategy.
• Share ideas to innovate in bringing the World of Red Bull to life on campus, and support sampling and university planning, scheduling, and feedback processes.
• Demonstrate the 8-step sampling technique and Ace of Sales/P.I.P.E. techniques in-field during Student Marketeer missions, modelling executional excellence.
• Provide on-shift in-field coaching to fellow Student Marketeers to support trial driving and premium brand execution both on campus and in-market.
• Support the Field Marketing Specialist in ensuring Campus Sales Audits are complete and up to date in RBU, and reinforce guidance and deadlines around the RBU portal.
• Manage Student Marketeer sampling and seeding inventory and ordering, coordinate Mini fleet maintenance and fuel card management, and support warehouse scheduling or coordination.
• Provide monthly analysis to the Field Marketing Specialist on the status of all branded assets, such as Mini Coopers, clothing, and backpacks.
• Share ideas with the Field Marketing Specialist for monthly team meetings, areas of opportunity, and coaching needs, support training of new Student Marketeers, and support monthly training on execution standards, best practice sharing, and competitive trend analysis on campus.
• Collaborate with the Field Marketing Specialist to develop a market-level, campus-focused recruitment plan, execute recruitment missions alongside fellow Student Marketeers
• And occasionally participate in national marketing planning or brainstorming sessions and cross-functional or cell team meetings.

• Currently assigned to the Student Marketeer – Generalist role with at least 6 months of experience as a Student Marketeer (formerly SMSU, Wing, or SBM).
• Proven ability to lead a project and motivate team members.
• Passion for the brand and demonstrated ambassador of both brand and product knowledge.
• A desire to coach fellow Student Marketeers.
• Able to work flexible part-time hours, including some nights and weekends.
• University/college enrollment.
• Ability to lift and/or move items weighing 25 pounds or more, as needed.