Student Marketeer Team Lead - Anchorage, AK

The Student Marketeer Team Lead (SMTL) supports the Field Marketing Specialist (FMS) in driving brand image and product trial in the assigned market, while also serving as a Student Marketeer. The role assists with planning and in-field/on-campus execution, including student marketeer tool management. The SMTL provides feedback on campus and in-market activities and supports team recruitment, onboarding, training, and activations.

• Support the FMS in driving brand image, product trial, and sales in-market and on campus, including trial-driving focuses designed to grow the user base.
• Demonstrate expert Brand and Product knowledge in the field and support the FMS in motivating and inspiring Student Marketeers in the field and office.
• Assist the FMS in building activities aligned with Regional and National priorities and strategy, and share ideas to innovate in bringing the World of Red Bull to life on campus.
• Support sampling and university planning, scheduling, and feedback, and occasionally participate in National marketing planning or brainstorming sessions and cross-functional or cell team meetings.
• Demonstrate the 8-step sampling technique and Ace of Sales/P.I.P.E. techniques during Student Marketeer missions to model executional excellence.
• Provide in-field coaching to fellow Student Marketeers on shift to support trial driving and premium brand execution on campus and in-market.
• Support the FMS in ensuring Campus Sales Audits are complete and up to date in RBU, and reinforce FMS guidance and deadlines around the RBU portal while providing feedback on plans.
• Manage Student Marketeer Sampling & Seeding inventory and ordering, coordinate Mini fleet maintenance and fuel card management via Fleet Management, support the FMS with warehouse management scheduling or coordination, and provide monthly analysis on the status of all branded assets.
• Share ideas with the FMS for monthly team meetings, areas of opportunity, and coaching needs, and support training of new Student Marketeers and monthly training on execution standards, best practice sharing, and competitive trend analysis on campus.
• Collaborate with the FMS to develop a market-level, campus-focused recruitment plan and execute recruitment missions alongside fellow Student Marketeers.

• Must be currently assigned the Student Marketeer – Generalist role with at least 6 months of experience as a Student Marketeer (formerly SMSU, Wing, or SBM).
• Proven ability to lead a project and motivate team members.
• Passion for the Brand and demonstrated ambassador of both Brand and Product knowledge.
• A desire to coach fellow Student Marketeers.
• Able to work flexible part-time hours, including some nights and weekends.
• University/college enrollment.
• Employees may be required to lift and/or move items weighing 25 pounds or more, as needed.

• On campus and in-market within the assigned market.