Esports
Content Executive
Entry Level
Toronto, Canada
hybrid
Full time
Marketing & BrandDigital Marketing & PerformanceIntegrated CampaignsFan Engagement
Job description
About the Role
Is responsible for creating, maintaining and optimising sports and gaming content for Entain's Canadian labels, including SportsInteraction.com, SI Ontario and SI Alberta. The post-holder manages sports content across website modules to ensure that key sport events, competitions, special offers, casino launches and promotions are communicated to customers. The role works with the Content Lead and partners with Sports, CRM, Casino, Marketing and Design teams, and requires a genuine passion for sports from North American sports to soccer and tennis.
Key Responsibilities
- Plan localised content based on key events, promotions and user engagement.
- Maintain and optimise the different websites' modules to ensure that the most relevant information is always displayed to customers.
- Make content decisions together with the Content Lead, in partnership with Sports, CRM and Casino Teams, based on the performance of website lobbies (sports and gaming ones).
- Monitor the most betted sports events/competitions.
- Keep track of the content during the sports events (if possible) to ensure they are displayed as planned.
- Suggest special offers or novelties based on previous events and customer behaviour.
- Coordinate with the Marketing, CRM, Casino and Design teams to request information, assets and other content.
- Benchmark competitors.
- Suggest improvements to UX and user research.
- Ensure that the content displayed on the websites has no typos or inaccuracies of any kind.
- Provide a seamless user experience across the websites.
Required Experience & Qualifications
- Degree educated, preferably in Marketing, Communication or Management.
- Able to analyse data and make decisions based on it.
- Excellent copywriting and proofreading skills in English.
- Experience in working with CMS tools.
- Good knowledge of the Office package.
- Basic knowledge of HTML and Design.
- Fluency in English.
- An analytical, data-driven and proactive mindset, with strong attention to detail, solid sports knowledge, and strong interpersonal and communication skills.
- Deep knowledge of Canadian culture and sports.
- Capable of working from home independently and autonomously.
- Able to constantly switch between operational and creative tasks.
- Highly organised, with the ability to plan and prioritise.
- Genuine passion and in-depth knowledge of a variety of sports, especially American Sports, soccer and tennis.
Preferred Skills
- Fluency in French is considered an asset.
- Previous experience in website edition roles.
- Previous experience with Monday and Sitecore.
- Experience in the sports betting and gaming industry.
- Basic knowledge about Casino.
Workplace
- Hybrid working - 2 days in the office
Benefits & Perks
- Regular bonus
- Healthcare support
- A stake in our success through our ShareSave scheme
- Great development opportunities
- Wellbeing support
- Chance to turn recognition from leaders and colleagues into amazing prizes
- Join a winning team of talented people
- Be part of an inclusive and supportive community where everyone is celebrated for being themselves
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