Senior CRM Executive

Leads the development and automation of personalised customer relationship management lifecycle campaigns, using deep Braze platform expertise and data-driven insights. It involves extensive campaign planning around key sporting calendar events, especially horse racing, to improve operational efficiencies, drive loyalty, and maximise business growth across multiple channels and digital touchpoints. The position works closely with cross-functional teams including marketing, commercial, product, SEO, and content to align initiatives with broader business goals.

• Map out personalised customer journeys across multiple channels (email, website, app, etc.) through Braze to enhance customer engagement and retention.
• Own the CRM calendar to closely align with product launches, promotions and key sporting calendar events, with an emphasis on horse racing.
• Utilise customer data to segment audiences effectively and identify opportunities for personalisation, leveraging CRM tools and analytics platforms.
• Tailor content messaging and offers based on customer preferences, behaviour, and lifecycle stages.
• Implement x-channel CRM lifecycle campaigns, covering building, proofing, testing, and sending of automated campaigns to drive incremental value.
• Conduct A/B tests to optimise personalisation strategies, messaging, and content delivery for maximum impact and effectiveness.
• Work closely with cross-functional teams such as marketing, commercial, product, SEO, and content to align initiatives with broader business goals.

• Deep Braze platform expertise (or equivalent CRM system) across campaign programming, conditional logic, A/B optimisation, data management and identifying customer-level insights.
• Direct experience in the delivery of automated CRM communications across multiple platforms and channels.
• Strong interest in and knowledge of horse racing and major sporting events.
• Experience working within subscriptions and/or affiliate marketing environments.
• Knowledge in using data to inform early lifecycle and automated campaigns design to drive specific user behaviour.
• High organisation skills, with meticulous attention to detail.
• Ability in interpreting results and communicating insights effectively to stakeholders.
• Comfortable with ambiguity and creating processes in complex environments to drive progress.
• Results-driven marketer with proven quantitative, analytical and advanced Google Sheets skills.

• Private medical insurance.
• Excellent parental leave.
• Working globally policy.
• Mental health support and assistance programmes.
• Social gatherings.
• Pension scheme and various other benefit schemes.
• Birthday off work.
• 25 days of holiday per year.
• Life assurance.
• Star card and Step Further Awards employee recognition programme.
• Complimentary access to Racing Post Members Club with Ultimate Membership.
• Two volunteering days per year with charity partner.

Guided by our mission to create experiences that fans love, we combine more than 40 years of heritage with bold innovation to deliver award-winning content, data and digital products. Together, we partner with leading operators, affiliates and media groups to power growth and engagement across the industry.