CRM Manager

This role sits within DAZN's international CRM function, delivering communications that engage fans with sport around the world. It involves building segmentation and planning across multiple markets and multiple sports, with a strong emphasis on personalisation, automation and optimisation. The postholder works across the international business, harnessing expertise from product, tech, content, UX, data and analytics, and manages several workstreams concurrently in a fast-paced commercial environment.

• Work with local teams to build out customer lifecycle strategy across the globe, driving revenue and subscriber growth targets.
• Deliver against CRM targets and remain agile in output to meet channel contribution week on week.
• Maximise cross-sell and up-sell opportunities across subscription tiers.
• Build segmentation and planning across multiple markets and multiple sports.
• Deliver personalisation and segmentation for optimal conversion and engagement, using available data and technical capabilities to push the boundaries of CRM.
• Implement automations and leverage data and insights to inform decision making and maximise results.
• Analyse results, optimise against findings and communicate performance.
• Lead testing and optimisation of CRM creative and brand direction in collaboration with marketing and creative teams.
• Drive the benchmark for best-in-class CRM across the industry through deep knowledge of what is currently in market and via insights.
• Manage several workstreams concurrently and build effective stakeholder relationships across product, tech, content, UX, data and analytics.

• +1 Years' experience in a CRM role in a subscription business and/or at a sports right holder(s).
• Confidence with data and an eye for creative.
• Experience delivering acquisition and retention communications and reporting on engagement in a target-driven environment.
• Experience leveraging data and insights for decision making.
• Familiarity with implementing automations.
• Comfortable working in a fast-paced, dynamic and international environment.
• Strong problem-solving skills, with the ability to manage a focused workload to tight deadlines.
• Creative problem solver, organised and confident in an agile environment such as sport.
• A passion for sport, with a deep understanding of what it means to be a fan across multiple sports.
• Excellence in stakeholder management, with the ability to influence the decisions of senior leaders in each market within a multinational matrix organisation.
• Efficient time and project management skills.

• Working across the international business, with projects spanning global markets.

• Access to DAZN.
• 25 days' annual leave, increasing by 3 days after 3 years.
• Private medical insurance.
• Life assurance.
• Pension contributions up to 5%.
• Family friendly community including enhanced parental leave.
• Electric vehicle benefit option.
• Learning and development resources.
• Opportunity for flexible working.
• Access to an internal speaker series and events.