Sporting Fashion & Goods
Senior Specialist - Organic Growth
Mid Level
Zürich, Switzerland
in office
Full time
Marketing & BrandDigital Marketing & Performance
Job description
About the Role
The Senior Specialist – Organic Growth helps shape how customers discover On across search engines and AI platforms. The role owns technical SEO and GEO execution, site architecture and search performance insights, working with engineering, commercial teams and agency partners to turn opportunities into delivered improvements. The position reports to the Senior Lead on the organic growth team, supporting the Global Digital Product Team.
Key Responsibilities
- Grow On's visibility across search engines and AI discovery platforms, turning emerging opportunities into practical experiments
- Improve crawlability, indexation, site performance, structured data and product discovery across On's global e-commerce experience
- Partner with product and engineering teams to protect organic performance through platform changes, migrations and new launches
- Translate organic growth priorities into clear Jira tickets, measurable experiments and deliverable roadmaps
- Guide agency and technology partners, aligning their work with On's priorities and holding projects accountable for outcomes
- Use search, AI visibility and commercial data to identify opportunities and communicate their impact to stakeholders
Required Experience & Qualifications
- Experience in technical SEO for a brand or e-commerce business
- Educational background in marketing, business, computer science or a related field
- Understanding of how search engines discover and evaluate large websites, from rendering and indexation to site architecture and structured data
- Comfort working with data and technical tools
- Strong project management skills, able to turn opportunities into clear briefs, Jira tickets and plans and keep work moving across teams
- Ability to build trusted relationships with product, engineering, content and commercial stakeholders, balancing different priorities without losing sight of the outcome
- Ability to communicate complex ideas clearly to technical and non-technical audiences
- Curiosity and sound judgement in a changing search landscape
Benefits & Perks
- An environment designed to give people the tools to develop holistically — to stay active, to learn, explore and innovate
- A supportive, team-oriented atmosphere
- Access to personal self-care for both physical and mental well-being
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