Clubs, Teams & Franchises
Student Marketeer - California State University, Dominguez Hills
Pre-career
Carson, United States
in office
Part time
Marketing & BrandSocial Media & CommunityBrand StrategyIntegrated CampaignsFan Engagement
Job description
About the Role
The Student Marketeer is a brand and product ambassador for Red Bull, responsible for driving brand image and product understanding on campus and in the local region. Reporting to the local Field Marketing Specialist, the role involves reaching new consumers, exciting university students, increasing sales, and driving brand visibility. The position includes direct contact with consumers and customers, product trials, and work at Red Bull events to create an unforgettable brand experience.
Key Responsibilities
- Represent Red Bull in a premium way through everyday interactions with consumers and customers, embodying the brand's personality traits and company values.
- Build and execute a tailored, innovative campus plan that engages students and brings the brand to life at university.
- Create and maintain a strong network on and around campus, establishing relationships with key local individuals.
- Identify local collegiate content creators in relevant Red Bull scenes and work with the Field Marketing Specialist to bring them into the World of Red Bull.
- Grow the user base by inviting positive product trial and awareness through sampling at the right place and time, answering consumer questions and concerns.
- Work at Red Bull events, collegiate activations, and supported events to help ensure an unforgettable brand experience for consumers.
- Build awareness and encourage participation in the World of Red Bull, including collegiate events and activations, and increase brand engagement on social media through authentic content.
- Build relationships with local sales account managers and ensure Red Bull is available and visible in outlets, on campus, and in the region.
- Collaborate with sales to open new distribution points, leverage World of Red Bull assets to keep the brand top of mind in sales accounts, and ensure perfect execution of defined store standards.
- Deliver executional excellence and attention to detail across all areas of the role, share ideas and collaborate with the team through regular face-to-face and online interaction, plan and report activities accurately in the dedicated online platform, and contribute local insights, trends
- And opportunities to business development.
Required Experience & Qualifications
- Be at least 18 years of age.
- Hold a valid US driver's licence.
- Be enrolled at a university or college.
- Be fluent in English.
- Be able to work flexible part-time hours, including some evenings and weekends, for a minimum of 15 hours per week.
- Be immersed in student life with an understanding of the collegiate landscape and local city, including behind-the-scenes activities and hot-spots.
- Be connected with a diverse range of influential groups and individuals on campus.
- Have an affinity for project management, working behind the scenes, and winning sales.
- Be a team player, willing to represent Red Bull with branded outfits and onboard the Red Bull Mini.
Preferred Skills
- Additional languages are an advantage.
Workplace
- Campus and local region, including Red Bull events and activations.
Benefits & Perks
- Flexible part-time hours rather than a 9 to 5 schedule.
- Creative and inclusive working atmosphere.
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