Student Marketeer - Michigan State University

The Student Marketeer is part of a brand and product ambassador programme, reporting to the local Field Marketing Specialist (FMS). The role is responsible for driving the brand image and product understanding on campus and in the region, reaching new consumers, exciting university students, increasing sales and driving visibility of the Red Bull brand. It involves direct contact with consumers and customers, inviting product trials and working at Red Bull events to ensure an unforgettable brand experience.

• Live and breathe the brand personality traits and company values, representing the brand in a premium way through everyday interactions with consumers and customers.
• Build and execute a tailored and innovative campus plan that engages students and brings the brand to life at the university.
• Create a strong network on and around campus, establishing and maintaining relationships with key local individuals.
• Identify local collegiate content creators in relevant Red Bull scenes and work with the Field Marketing Specialist to bring them into the World of Red Bull.
• Grow the user base by inviting positive trial and awareness of Red Bull through product sampling at the right place and right time, answering questions and concerns from consumers.
• Work at Red Bull events, collegiate activations and supported events to help ensure an unforgettable brand experience for consumers.
• Build awareness of and encourage participation in the World of Red Bull, including collegiate events and activations.
• Increase brand engagement on social media handles through authentic content.
• Build relationships with local sales account managers and ensure Red Bull is available and visible in outlets on campus and in the region.
• Collaborate with sales to open new distribution points for Red Bull within the university campus and beyond, leveraging relevant assets from the World of Red Bull to keep the brand top of mind in sales accounts.
• Ensure perfect execution of defined store standards.
• Deliver executional excellence and show love for the details in all areas of the role.
• Share ideas and collaborate with the team through regular face-to-face and online interaction.
• Plan and report activities in the dedicated online platform in a timely manner and with accuracy.
• Contribute to business development by providing local insights, trends and overall opportunities.

• Must be at least 18 years of age.
• Must have a valid US driver's licence.
• University or college enrolment is required.
• Must be fluent in English.
• Able to work flexible part-time hours, including some evenings and weekends, for a minimum of 15 hours per week.
• Immersed in student life with an understanding of the collegiate landscape and local city, including behind-the-scenes activities and hot-spots.
• Connected with a diverse range of influential groups and individuals on campus.
• Affinity for project management, working behind the scenes and winning sales.
• A team player, willing to represent Red Bull with branded outfits and onboard the Red Bull Mini.
• Employees may be required to lift and/or move items weighing 25 pounds or more, as needed.

• Fluency in additional languages is an advantage.

• Flexible part-time working pattern rather than a 9 to 5 job, with activity on campus and in the local region.