Specialist, Social Media

Is responsible for elevating the planning, creation and distribution of social content across the ATP ecosystem to drive audience growth and meaningful fan engagement. It also contributes to the Brand & Marketing Team's fan-centric engagement strategy and associated first-party data capture objectives. Reporting to the Senior Manager, Social Media, the position operates in a fast-moving live-sport environment and involves close collaboration across a global team.

• Plan, publish and manage content across the ATP's social media channels, ensuring a consistent brand voice, strong editorial standards and platform-tailored execution.
• Deliver real-time social media coverage across the ATP tournament calendar, reacting quickly to on-court action, breaking news and emerging storylines.
• Create, adapt and publish engaging content across formats including short-form video, graphics, photography, live updates and reactive content tailored to audience behaviours and target personas.
• Maintain an in-depth understanding of social media platforms, their evolving features, algorithms, formats and audience behaviours, and demonstrate curiosity about emerging trends, cultural moments, platform developments and fan conversations to identify opportunities to improve content performance.
• Monitor channel and content performance using data and insights to continually refine the social media approach.
• Work closely with cross-department and wider business functions to deliver integrated campaigns and coordinate ATP coverage.
• Ensure all content is accurate, appropriately cleared and compliant with relevant brand guidelines, content rights, platform policies and editorial standards.
• Travel to numerous ATP events throughout the season to oversee the planning, capture and delivery of on-site social content coverage.
• Solve problems independently, test new approaches and share learnings to help the team continually improve its social media output.
• Deliver other assigned tasks associated with department initiatives as assigned by senior leadership.

• Strong knowledge of and passion for professional tennis, particularly the ATP Tour.
• Strong practical expertise in short-form vertical video and the ability to tailor content to different platforms to engage global audiences.
• Experience ideating, creating and publishing best-in-class digital content across social media platforms on-site at events and off-site.
• Excellent editorial judgement relating to storytelling through social platforms.
• Strong relationship building skills with key stakeholders, including players, tournaments and platforms.
• Understanding of social media best practices, audience development and emerging digital trends.
• Experience using Adobe Creative Cloud, particularly Photoshop and Premiere Pro.
• Strong organisational skills with the ability to manage multiple projects and deadlines in a fast-paced environment.
• Analytical mindset with experience interpreting social and digital performance data.
• Comfortable working independently while collaborating across a global team.
• Ability to work independently, solve problems and make sound decisions in fast-moving live-sport environments.
• Willingness to work evenings, weekends and travel internationally during key tournaments when required.

• Degree (or equivalent experience) in Marketing, Digital Media, Journalism, Sports Management, Communications or a related discipline preferred.

• Attendance at the ATP's London office in Wimbledon is required.
• Involves large amounts of travel to ATP events throughout the year.