Paid Media Executive

This role sits within Castore's performance team and works across the Castore Group's portfolio of brands: Castore, Belstaff and Grenson. It is a hands-on, performance-focused position with a strong emphasis on PPC and Paid Search, particularly Google Ads and Microsoft Advertising (Bing), while also supporting Paid Social activity on platforms such as Meta and TikTok. The postholder will help plan, build, manage and optimise campaigns that drive qualified traffic, revenue and profitable growth across three distinct brands, adapting the approach to performance sportswear, premium lifestyle and footwear.

• Support the planning, setup, management and optimisation of PPC campaigns across Castore, Belstaff and Grenson, with a primary focus on Google Ads and Microsoft Advertising (Bing).
• Help manage campaign structures, budgets, bids, search queries, keywords, ad copy and product feeds, identifying opportunities to improve traffic quality, conversion and return on ad spend.
• Carry out keyword research and search-term analysis to understand demand, uncover growth opportunities and inform campaign development across brands, product categories and markets.
• Monitor PPC performance regularly, investigate changes in spend and results, and make data-led optimisations in line with each brand's objectives and budget.
• Support Paid Social campaign setup, trafficking, optimisation and reporting across channels such as Meta and TikTok, working with the team to ensure activity complements the wider performance strategy.
• Analyse campaign results and prepare clear, actionable reports for the Performance team and brand stakeholders, using metrics such as revenue, ROAS, CPA, conversion rate, traffic and spend.
• Work with the Performance team to test and learn across campaign types, bidding strategies, audiences, keywords, landing pages, creative and messaging.
• Collaborate with Creative, Marketing and Trading teams to coordinate campaign assets, promotions, product priorities and landing pages, ensuring activity reflects each brand's identity and commercial calendar.
• Keep up to date with competitor activity, platform developments and paid media best practice, sharing ideas that could improve performance across the Group.
• Support consistent campaign processes and reporting across the three brands, while recognising their different audiences, price points, product ranges and business goals.

• A good understanding of Google Ads and/or Microsoft Advertising, including campaign setup, keyword targeting, search-term analysis, bidding and performance optimisation.
• An understanding of core performance marketing metrics, attribution and how success measures can differ by brand, channel and campaign objective.
• Confidence working with performance data and budgets, with an interest in improving ROAS, CPA, conversion rate and overall campaign efficiency.
• Strong analytical skills and confidence using Excel or Google Sheets.
• A proactive, detail-oriented approach, with a test-and-learn mindset and the confidence to investigate performance changes and recommend actions.
• Good organisation and time-management skills, with the ability to balance competing priorities across multiple brands and campaigns.
• Clear communication skills and the ability to work collaboratively with Performance, Marketing, Creative and Trading colleagues.
• An interest in sport, premium fashion and/or footwear, and a curiosity about the different audiences and opportunities across these categories.

• Ideally 1–2 years' hands-on experience in paid media, particularly PPC/Paid Search, gained in an agency or in-house environment; a recent Marketing graduate with a strong interest in performance marketing will also be considered.
• Experience working in an agency or managing campaigns across multiple brands or accounts.
• Hands-on experience with Google Merchant Centre, Shopping campaigns, Performance Max or product-feed optimisation.
• Experience in eCommerce, particularly direct-to-consumer (DTC).
• Experience supporting Paid Social campaigns on Meta and/or TikTok.
• Familiarity with GA4, Looker Studio, feed-management tools or other paid media reporting and optimisation platforms.
• An understanding of performance creative best practice and how ad messaging, assets and landing pages influence results.

• Modern city centre offices in Manchester.

• 25 days annual leave (plus bank holidays).
• Opportunity to work with global sporting partners.
• Office breakout space with pool tables, dart board and TVs.
• Chance to build a career with a fast-paced, high-growth brand.
• Generous staff discount.