Student Marketeer - University of Tennessee

Is part of Red Bull's most dynamic and empowered brand and product ambassador programme in the world, reporting to the local Field Marketing Specialist, and involves learning Red Bull's target group. It is responsible for driving brand image and product understanding on campus and in the region, reaching new consumers, exciting university students, increasing sales, and driving visibility of the Red Bull brand. The role involves direct contact with consumers and customers, inviting product trials, and working at Red Bull events to ensure an unforgettable brand experience.

• Represent the brand in a premium way through everyday interactions with consumers and customers, living the brand personality traits and company values.
• Build and execute a tailored and innovative campus plan that engages students and brings the brand to life at the university.
• Create a strong network on and around campus, establishing and maintaining relationships with key local individuals, and identify local collegiate content creators in relevant Red Bull scenes to bring them into the World of Red Bull with the Field Marketing Specialist.
• Grow the user base by inviting positive trial and awareness of Red Bull through product sampling at the right place and time, answering consumer questions and concerns.
• Work at Red Bull events, collegiate activations, and supported events to help ensure an unforgettable brand experience for consumers.
• Build awareness and encourage participation in the World of Red Bull, including collegiate events and activations, and increase brand engagement on social media handles through authentic content.
• Build relationships with local sales account managers and ensure Red Bull is available and visible in outlets, on campus, and in the region.
• Collaborate with sales to open new distribution points for Red Bull within the university campus and beyond, and leverage relevant assets from the World of Red Bull to keep the brand top of mind in sales accounts.
• Ensure perfect execution of defined store standards and deliver executional excellence with attention to detail in all areas of the role.
• Share ideas and collaborate with the team through regular face-to-face and online interaction, and plan and report activities in the dedicated online platform in a timely and accurate manner.
• Contribute to business development by providing local insights, trends, and overall opportunities.

• Be at least 18 years of age.
• Hold a valid US driver's licence.
• Be enrolled at a university or college.
• Be fluent in English.
• Be able to work flexible part-time hours, including some evenings and weekends, for a minimum of 15 hours per week.
• Be immersed in student life with an understanding of the collegiate landscape and local city, including behind-the-scenes activities and hot-spots.
• Be connected with a diverse range of influential groups and individuals on campus.
• Have an affinity for project management, working behind the scenes, and winning sales.
• Be a team player, willing to represent Red Bull with branded outfits and on board the Red Bull Mini.
• Be able to lift and/or move items weighing 25 pounds or more, as needed.

• Additional languages are an advantage.

• Flexibility over a 9 to 5 job.
• A creative and inclusive working atmosphere.