Student Marketeer - University of Minnesota

Acts as a brand and product ambassador for Red Bull, driving brand image and product understanding on campus and in the local region. Reporting to the local Field Marketing Specialist, the ambassador reaches new consumers, excites university students, increases sales, and drives visibility of the Red Bull brand. The position involves direct contact with consumers and customers, inviting product trials, and working at Red Bull events to create an unforgettable brand experience.

• Represent Red Bull in a premium way by living the brand personality traits and company values in everyday interactions with consumers and customers.
• Build and execute a tailored, innovative campus plan that engages students and brings the brand to life at the university.
• Create and maintain a strong network on and around campus, building relationships with key local individuals and influential groups.
• Identify local collegiate content creators in relevant Red Bull scenes and work with the Field Marketing Specialist to bring them into the World of Red Bull.
• Grow the user base by inviting positive product trial and awareness through sampling at the right place and time, answering consumer questions and concerns.
• Work at Red Bull events, collegiate activations, and supported events to deliver an unforgettable brand experience.
• Build awareness of and encourage participation in the World of Red Bull, including collegiate events and activations, and increase brand engagement through authentic social media content.
• Build relationships with local sales account managers and collaborate with sales to ensure Red Bull is available and visible in outlets, on campus, and in the region, opening new distribution points and leveraging Red Bull assets to stay top of mind.
• Ensure perfect execution of defined store standards and deliver executional excellence with attention to detail across all areas of the role.
• Share ideas and collaborate with the team through regular face-to-face and online interaction, plan and report activities accurately and on time in the dedicated online platform, and contribute local insights, trends, and opportunities to business development.

• Must be at least 18 years of age.
• Must have a valid US driver's licence.
• University or college enrolment required.
• Must be fluent in English.
• Able to work flexible part-time hours, including some evenings and weekends, for a minimum of 15 hours per week.
• Immersed in student life with an understanding of the collegiate landscape and local city, including behind-the-scenes activities and hot-spots.
• Connected with a diverse range of influential groups and individuals on campus.
• Affinity for project management, working 'behind the scenes', and winning sales.
• A team player, willing to represent Red Bull with branded outfits and onboard the Red Bull Mini.
• Ability to lift and/or move items weighing 25 pounds or more, as needed.

• Additional languages are an advantage.

• Campus and local region, including Red Bull events and activations.

• Flexibility over a traditional 9 to 5 job.
• A creative and inclusive working atmosphere.
• Part of the most dynamic and empowered brand and product ambassador programme in the world.