Coordinator, Public Relations

This role enhances the visibility and reputation of the organisation by ensuring players, tournaments and initiatives are positively showcased across media platforms. It involves executing and supporting comprehensive PR strategies, building relationships with media, player members and key stakeholders, and coordinating promotional activities to amplify presence in the sports world. The position requires proactive handling of media inquiries, compelling story pitching and robust media relations within the region.

• Develops and implements ATP PR activities (STARS) to raise the profile, awareness and image of the ATP, players and tournaments.
• Pitches sports and off-sports story angles with a focus on new and digital media.
• Represents ATP to on-site media outlets, responds to questions about players and ATP, and facilitates interview requests.
• Liaises with Tournament Directors to coordinate player media and STARS activities and advises and coordinates these requests with players and their representatives.
• Handles all on-site media interview requests and assists in fulfilling promotional and sponsor-related requests for players, logging each player appearance for department records.
• Coordinates all mandatory post-match interviews and one-on-one interviews, and advises players on the scope and content of upcoming interviews.
• Updates existing media contact databases and collects press clippings, videos and links from earned coverage.
• Develops and maintains active and positive relationships with target groups, especially players, tournament directors, media and sponsors, to inform and engage them in ATP operations, initiatives and activities.
• Coordinates advance publicity with tournament media and PR staff.
• Assists in the development of ATP publications and Website, promoting awareness of publications developed elsewhere to ensure relevance and sensitivity to tournaments, players, media and fans in the respective region.
• Generates at least 25 player features per year.
• Works closely with other departments such as Tournament Relations, Player Relations, Communications, Marketing and Partnerships.

• Public relations, media and communications skills.
• Computer skills with proficiency in Microsoft Office (Excel, PowerPoint, etc.).
• Fluency in English, Spanish and German is required.
• Bachelor's degree in a relevant field, or equivalent work experience.
• Previous work experience in a PR or communications agency within the sporting environment.

• Tennis-specific experience.
• Experience in Cision or Meltwater.