Senior Professional, Media Relations Korea - Converse

This role sits within the Converse Korea team and reports to the Converse Greater China Communications Director, based in Shanghai. It leads brand communications and media relations for Converse Korea, translating global communications priorities into locally relevant stories that strengthen brand relevance and cultural resonance. The role works closely with Korea Commercial and Marketing, Converse Global Communications, other cross-functional partners, and an external communications agency.

• Develop and execute Korea communications strategies that support key brand priorities, product launches, campaigns, and sport and cultural moments.
• Build and deepen relationships with key Korean media and content creators, creating sustained opportunities for distinctive Converse storytelling and earned media impact.
• Localise global narratives for Korea, applying strong knowledge of local consumers, media, and culture to make Converse stories relevant and compelling.
• Partner with Korea Marketing, Commercial, and other cross-functional teams to integrate communications into market plans and maximise the impact of priority initiatives.
• Collaborate closely with Converse Global Communications teams, contributing Korea market insights and ensuring alignment with broader communications priorities.
• Lead media engagement and communications execution, including outreach, press materials, interviews, media events, product seeding, and other storytelling opportunities.
• Manage external communications agency partners by setting clear priorities, guiding execution, and measuring results.
• Support employee communications as needed in partnership with Converse Global Communications and HR.

• 7+ years of relevant experience in communications, public relations, media relations, or a related field.
• Bachelor's degree in communications, journalism, public relations, marketing, or a related field, or an equivalent combination of education and experience.
• Deep knowledge of the Korean media and cultural landscape, with strong relationships across relevant media and content creators.
• Demonstrated ability to develop locally relevant stories from global priorities and lead media relations across fashion, lifestyle, youth, and culture.
• Strong written and verbal communication skills in Korean and English, with the ability to collaborate effectively across local, regional, and global teams.
• Experienced communications professional who can lead brand communications and media relations with creativity, sound judgment, and a strong understanding of Korean consumers, media, and culture.
• Compelling storyteller who can translate global communications priorities into distinctive, locally relevant narratives across fashion, lifestyle, youth, and culture.
• Proactive mindset and ability to identify opportunities that build brand relevance and earn meaningful attention.
• Comfortable operating in a matrixed, cross-market organisation, collaborating across functions and time zones, and balancing global direction with local context.
• Ability to communicate effectively in Korean and English and confidently manage agency partners and multiple priorities in a fast-moving environment.

• Experience with leading consumer, fashion, or sports brands is preferred.