Specialist II, Retail Brand Marketing GC

Sits within the East GC Retail Brand Marketing team and collaborates closely with City Marketing, Geo Retail Marketing, Visual Merchandising, EKIN, Merchandising, Nike Direct, Marketplace Partners, Retail Operations, and Consumer Insights. It drives impactful retail experiences, localised storytelling, and consumer engagement across East GC. The position focuses on seasonal retail marketing, city and consumer moments, store marketing, consumer and marketplace insights, and cross-functional partnership.

• Lead the planning and execution of seasonal retail marketing programmes across East GC.
• Translate global and geo priorities into locally relevant retail experiences and storytelling, ensuring premium and consistent brand expression across retail touchpoints.
• Drive retail activations around key city, sport, and cultural moments.
• Partner with City Marketing teams to create meaningful consumer connections through locally relevant experiences.
• Lead end-to-end activation planning, execution, and evaluation.
• Develop marketing plans for priority stores, key business moments, and new store openings.
• Identify opportunities to elevate consumer experiences and retail productivity, and drive best practices and scalable solutions across the marketplace.
• Monitor consumer trends, marketplace dynamics, and competitor activities, leveraging insights to identify opportunities and strengthen marketing effectiveness.
• Measure programme performance and continuously optimise future initiatives.
• Partner with multiple teams to align priorities, timelines, and execution standards, acting as a key retail marketing resource providing recommendations and solutions to support business objectives.

• Strategic and consumer-focused retail marketer with a passion for sport, culture, and retail experiences.
• 3–5 years of experience in Retail Marketing, Brand Marketing, Consumer Marketing, or related fields.
• Bachelor's degree in Marketing, Business, Communications, or a related field.
• Strong understanding of retail marketing, consumer behaviour, and marketplace trends.
• Proven project management skills with the ability to manage multiple priorities.
• Ability to turn insights into actionable marketing plans and consumer experiences.
• Deep knowledge of East GC consumers, retail landscape, and competitive environment.
• Strong communication, collaboration, and stakeholder management skills.
• Proficiency in Keynote and Microsoft Office.
• Fluent in English and Chinese.