Lead, Incubate Marketing, GC - Converse

The Senior Manager, Energy Marketing leads the Converse Energy offense in Greater China, turning cultural opportunity into distinctive product and marketplace impact. The role identifies external partners and creators, guides collaborative product creation, and coordinates an integrated go-to-market plan. It reports to the Senior Director, Marketing GC and sits within the GC Marketing leadership team.

• Lead the development and execution of the GC Energy roadmap, partnering with the Global Energy team and GC Brand Marketing team to develop and maintain the GC Energy strategy, roadmap and seasonal pipeline so local priorities complement global strategy and plans.
• Identify and assess external partners and creators based on brand fit, cultural relevance, creative potential, consumer resonance and marketplace opportunity.
• Build relationships with selected partners and creators, shaping a clear collaboration proposition, creative ambition and shared expectations.
• Develop the collaboration brief and lead the work from initial concept through product creation, partnering with the Global Energy team or the local Regional Product Creation (RPC) team as appropriate.
• Coordinate partner input, product decisions, feedback rounds, approvals, samples and key milestones to keep the creation process moving with clarity and discipline.
• Work closely with Brand Marketing, Digital Marketing, Retail Marketing, Communications, Creative, Marketplace, Sales and Merchandising to develop and deliver the go-to-market plan.
• Ensure product, storytelling, seeding, communications, marketplace and consumer-experience plans come together as one connected launch.
• Own the integrated project plan across internal and external teams, proactively identifying risks, resolving issues and maintaining alignment against timing, budget and deliverables.
• Track post-launch performance and partner feedback, capturing learning to strengthen the future GC Energy pipeline and ways of working.
• Maintain clear communication and alignment with GC, regional and global stakeholders throughout the end-to-end process.

• Bachelor's degree in Marketing, Business, Communications or a related field, or equivalent experience.
• 8+ years of experience in brand marketing, collaborations, energy marketing, cultural marketing, product marketing or a related discipline.
• Demonstrated experience identifying and managing external partners or creators and developing collaborations or creator-led product programmes from opportunity identification through product creation and launch.
• Working knowledge of product creation processes, including briefing, design and development milestones, sampling, approvals and launch readiness.
• Strong understanding of the GC consumer, cultural landscape, creator ecosystem and fashion and sneaker marketplace.
• Strong cultural and product instinct, with the ability to identify external partners and creators who are credible, relevant and right for Converse.
• A relationship-first approach and the ability to build trust with creators, collaborators, agencies and internal partners.
• Strong project leadership and project management skills, with the discipline to manage stakeholders, decisions, timelines, budgets and deliverables across a complex matrix and across global, regional, local and external teams.
• Strong creative judgement and taste, commercial awareness and the ability to make clear recommendations amid ambiguity, with an understanding of marketplace needs.
• Exceptional verbal and written communication skills, including strategic storytelling, presentations and partner communication.
• Experience managing agencies, budgets, timelines and multiple interconnected workstreams.
• Fluency in Mandarin and strong professional English communication skills.
• A founder mindset: curious, resourceful, accountable and able to move with China speed.
• Highly connected, product-minded and execution-focused, with strong instincts for fashion, music, art and sneaker culture.
• Ability to connect global direction with local consumer and marketplace needs, bring clarity to complex workstreams, influence without relying on authority, and maintain momentum from initial conversation through final execution.

• Experience within fashion, footwear or lifestyle is preferred.