Undergraduate - Communications, Marketing and PR Intern

The 2027 NBA Summer Internship is a 10-week programme running from 7 June to 13 August 2027, designed to give participants exposure to the business of basketball, career development, and meaningful projects across the NBA and its affiliate leagues, the WNBA and NBA G League. Selected interns will support internal and external communications, PR, and marketing initiatives across the NBA, WNBA, and NBA G League. Past interns have worked across departments including Communications, Content, Direct-to-Consumer, and Fan Engagement.

• Support marketing and strategic communications for NBA Draft, NBA Finals, NBA Summer League, and other company-facing media initiatives.
• Support the league's Fan Engagement function by drafting and editing correspondence to fans who contact the NBA and all its affiliate leagues.
• Pitch innovative ideas aligned with current marketing objectives to group leadership.
• Create fan engagement tracking reports to identify key issues, sentiment, and trends among fans.
• Conduct field research across key emerging industries, categories, international companies, and executives for relevancy and points of entry to identify new content strategies, technologies, and business opportunities.
• Contribute to the creation of daily internal news briefs for distribution to league and team executives.
• Assist with internal communications initiatives, including the creation of employee spotlights and important company stories.
• Develop media plans and strategy for several different events across the WNBA season.
• Assist with WNBA All-Star coordination and media pitching with lifestyle and local morning shows.
• Publish press releases for multiple different functions of NBA and WNBA Communications including Events, Player Engagement, Social Responsibility, etc.

• Enrolled in an undergraduate programme and entering Senior year in the academic year following the internship.
• The programme prioritises rising seniors, with limited exceptions for graduate students, based on business need.
• Excellent academic standing.
• Strong written and verbal communication skills.
• Leadership skills as demonstrated through relevant extracurricular or community activities.
• Foundational mastery of AI technologies in driving project execution and achieving business objectives.

• Strong writing and editing skills.
• Strong interpersonal skills.
• Solid editorial judgement.
• Experience with content publishing and fact-checking.
• Brand investment in the NBA and affiliate leagues.
• Some experience with managing budgets.
• Facility and familiarity with Microsoft Word, PowerPoint, and Excel.
• Knowledge of new and emerging platforms and social networks being used by their peers.
• Considerable experience with Adobe Creative Suite, Photoshop preferred.
• A background in Communications, English, Journalism, Marketing, Public Relations, Sports Management, or Sports Marketing is typically best suited.

• The NBA currently provides eligible employees the option of working remotely one day per week.

• $26/Hr

• Employees and/or eligible dependents may be eligible to participate in Company-sponsored employee benefit programmes: medical; short-term disability; mental health coaching/therapy; and sick time.
• Not all positions are eligible for these benefits; eligibility may vary by role.