Media, Broadcast & Content
Senior Director, Strategic Communications
Senior Level
Washington, United States
in office
Full time
PR & CommunicationsMedia Relations & Press OfficeCrisis & Issues ManagementPlayer & Talent CommsPublic Affairs & Reputation$134k – 250k
Job description
About the Role
Manages communications and promotional strategy for reporting and programming based out of CNN's Washington, DC Bureau. It works collaboratively within the CNN Worldwide communications team to support strategic publicity efforts, including crisis and rapid response, publicity, promotion and media relations. Reporting to CNN's Head of Communications, the role establishes strategic messaging and long-term planning across the CNN Worldwide portfolio and manages a team of publicists and communications experts.
Key Responsibilities
- Lead communications strategy and execution around CNN's Washington bureau, including all political programming, live events such as debates and town halls, and the newsroom's reporting.
- Manage communications and promotional strategy for reporting and programming based out of CNN's Washington, DC Bureau.
- Establish strategic messaging and long-term planning across the CNN Worldwide portfolio.
- Engage in crisis and strategic response, including direct outreach to members of the press, serving as a key press contact and spokesperson for the company.
- Manage strategic publicity efforts for CNN's political journalists across platforms.
- Work closely with executives and talent on messaging, media training and interview preparation.
- Consult on the communications department's operational decisions and functions, and advise on earned media opportunities and brand-level features.
- Lead a team of publicists overseeing media relations and talent management for CNN journalists.
- Collaborate with members of the communications team to ensure cohesive strategic messaging and a consistent approach to all work.
- Manage complex and unexpected communications challenges with professionalism.
Required Experience & Qualifications
- At least 12 years of experience in communications.
- Experience building and managing promotion and publicity around high profile talent and VIPs.
- Extensive experience in rapid response and crisis communications in the digital age.
- Exceptionally skilled at partnering across portfolios with the ability to work in multiple areas of the business.
- Extensive experience in issues management and crisis communications.
- Exceptional writing and editing skills with attention to context and detail that effectively communicate a message.
- Leadership presence and the ability to advise executives and talent.
- Seasoned, strategic, hands-on, consultative, and collaborative approach.
- Ability to prioritise and manage multiple projects.
- Strong presentation, organisational, and interpersonal skills.
- Bachelor's degree or equivalent.
Preferred Skills
- Experience in politics, rapid response, or from a media or technology organisation.
Workplace
- CNN's Washington, DC Bureau
Benefits & Perks
- Health insurance coverage
- Employee wellness programme
- Life and disability insurance
- Retirement savings plan
- Paid holidays
- Sick time
- Vacation
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